America Online, Inc. and HealthQuick.comAnnounce Two-Year, Multi-Million-Dollar Marketing Pact
April 13, 1999 08:31 AM
DULLES, Va. and MCLEAN, Va.--(BUSINESS WIRE)--April 13, 1999--
AOL Members and Other Internet Consumers to Benefit from Exclusive Promotions and Discounts
America Online, Inc., the world's leading interactive services company, and HealthQuick.com, the discount online vitamin and healthcare products site for consumers, today announced a marketing and e-commerce alliance that will expand the range of health-related products available across the AOL family of brands.
Under the terms of the two-year deal, America Online will receive guaranteed minimum payments from HealthQuick.com totaling $10 million. In return, Healthquick.com will become the premier provider of vitamins in the AOL Health Channel and will also have a significant presence on CompuServe, AOL.COM and AOL's Digital City.
HealthQuick.com, expected to launch across the AOL family of brands this summer, will offer vitamins, nutritional and herbal supplements, diet and weight control products, body enhancers and other health-related products. As a part of the agreement, HealthQuick.com will provide regular special or promotional offers to AOL members and other Internet consumers, with at least one exclusive offer available at all times.
"HealthQuick.com will offer AOL and CompuServe members, as well as the millions of other Internet users of AOL.COM and the Digital City sites a fast and easy way to purchase vitamins and related products," said Myer Berlow, Senior Vice President of Interactive Marketing at AOL. "Forrester research predicts that U.S. households' online spending will nearly triple by 2003. This explosion of electronic commerce is being driven by consumers' search for easier and more convenient ways to shop for everyday products like the ones offered by HealthQuick."
Herbert H. Haft, Chief Executive Officer of HealthQuick.com said: "America Online, as the Internet's leading interactive services company, is setting the standard and direction for the growth of e-commerce. The AOL family of brands attracts millions of people who have proven time and again that they are looking for ways to use the Internet to make their lives easier. As a deep discount e-commerce site, this is a powerful audience for us to reach, and we are very excited about the opportunity this partnership presents."
Howard Diener, Chief Operating Officer of HealthQuick.com added, "We believe that what sets us apart from other online retailers is our commitment to offering consumers best discounts possible. Convenience will certainly continue to be at the heart of the e-commerce revolution, but we think that a growing segment of online mass market is also looking not just for an easier way to purchase their everyday items, but also a cheaper way. With the high cost of health-related items in particular, we're sure the combination of convenience and low prices will be a winner."
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and E-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 16 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator and Communicator browsers. Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
Founded in February, 1999, HealthQuick.com, based in McLean, Virginia, will develop the premier e-commerce destination for those seeking a convenient, cost effective, and informative method of purchasing nutrition, skin care, and other health related products on the Internet. With a policy of never being undersold, HealthQuick plans to be a leader in the deep discount segment of over the counter health products. HealthQuick plans to launch its Website this summer.
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