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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: Tom_H_68 who wrote (1891)	4/13/1999 9:25:00 AM
From: art slott	Read Replies (2) \| Respond to of 13157

HyperTV implications! Intel and Excite to Develop New Personalized E-Commerce Service to Simplify Internet Shopping for Both Consumers and Merchants Business Wire - April 12, 1999 16:30 SANTA CLARA/REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 12, 1999--Intel Corporation and Excite, Inc. (Nasdaq: XCIT) today announced a multi-year agreement to develop a new e-commerce service designed to simplify buying and selling on the Internet. The service will combine the strengths of Intel's commerce technologies with Excite's personalization, direct marketing expertise and reach. Together the two companies will build a service that provides an easy way for consumers to locate and purchase a very broad array of products and services that are tailored to their shopping interests. "This relationship forms the cornerstone of the next phase of our commerce strategy," said George Bell, CEO, Excite, Inc. "The service that Intel and Excite are developing together will let consumers search across the Web and immediately purchase exactly what they want through Excite." The companies' unified vision for Internet commerce, which will be executed over the next few years, is to provide information about goods and services from both large brands and boutique vendors that are tailored to the interests and preferences of consumers. To deliver on this vision, the companies will combine Excite's award-winning personalization and proven commerce technology with a vast selection of goods and services from Intel's newly acquired iCat division, and the direct marketing expertise of Excite's MatchLogic division. Commerce system architects from both companies will develop next generation e-commerce technology for the first version of the Excite Shopping Service, to be launched later this year. It will be available to consumers through the Excite Shopping Channel at www.excite.com. "Shopping and doing business on the 'Net needs to be easier and more effective for consumers and merchants alike," said Mike Aymar, vice president and general manager of Intel's New Business Group. "Our agreement with Excite builds on our recent acquisition of iCat to create a more intuitive shopping experience in which consumers can locate a broader variety of products and services tailored to their preferences." Consumer and Merchant Benefits The new service brings benefits to both consumers and merchants. For consumers, the service will feature offerings from major brand retailers and boutique vendors from among Excite's merchant partners as well as from the more than 10,000 merchants in iCat's current database. The service will also provide consumers with personalized offers tailored to their specific interests. The large number of merchants combined with the ability to help consumers locate and learn about products associated with individual buying interests will add a new dimension to Internet-based shopping. For merchants, the Excite Shopping Service will provide higher visibility and brand recognition thanks in part to a merchant's ability to offer products and services to millions of consumers who may not find them through conventional browsing. The service enables merchants to conduct business with consumers directly on their own site, and merchants are encouraged to build direct relationships with the customer. This provides additional opportunities for other immediate marketing and sales activities. The architecture of this new service is expected to provide merchants of any size with a scalable and reliable environment that can support and promote their brands while enabling them to conduct transactions on the Internet with confidence. About Intel and Excite, Inc. Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom. Excite, Inc. is a global Internet media company that attracts over 15 million unique consumers monthly to its flagship portal services, excite.com and webcrawler.com, and specializes in the delivery of highly targeted marketing solutions through its subsidiary MatchLogic, Inc. One of the best known brands on the Internet, the Excite brand is now recognized by more than 50 million Americans. Excite offers services in nine countries and personalization in four; the company has joint ventures with Itochu for Excite Japan, Liberty One for Excite Australia, Telecom Italia for Excite Italy and a joint venture with British Telecom for Excite UK. Excite, Inc. (NASDAQ: XCIT), founded in 1994, is based in Redwood City, Calif. For more investor information on Excite, please call Excite shareholder services hotline at 1-888-924-XCIT (9248). (Unique user and brand recognition statistics quoted are from, respectively: Relevant Knowledge, Opinion Research Corp.) Note to Editors: Third party marks and brands are property of their respective holders. CONTACT: Intel Corporation Adam Grossberg, 408/765-1669 adam.grossberg@intel.com or Excite, Inc. Raphel Finelli, 650/298-4503 Rfinelli@excitecorp.com -------------------------------------------------------------------------------- %CA-INTEL XCIT %CALIFORNIA %COMPUTERS %ELECTRONICS %COMED %INTERACTIVE %MULTIMEDIA %INTERNET %PRODUCT V%BW P%BW