To: Moonray who wrote (18626 ) 4/14/1999 3:18:00 AM From: Scrapps Read Replies (1) | Respond to of 22053
Palm opens to clones Head of 3Com unit says competing devices should be here in nine months April 13, 1999: 11:55 p.m. ET Welcome to the Red Herring Online! Palm Computing 3Com SAN DIEGO (The Red Herring) - Palm Computing will open its handheld organizer platform to licensees, and there will be several Palm "clones" within nine months, new Palm Computing president Robin Abrams said at the Demo Mobile '99 conference. Palm has realized that to maintain its lead in the handheld market, it cannot be the sole maker of devices that use its operating system. "Broad licensing is critical," Abrams said Monday. "Our architecture, from top to bottom, needs to be open and needs to be scalable. We will have clones in six to nine months." The Palm division of 3Com (COMS) already counts companies like Symbol (SBL), Sun (SUNW), Qualcomm (QCOM), IBM (IBM), and Franklin Covey as licensees, as well as Handspring, a low-profile startup headed by Jeff Hawkins and Donna Dubinsky, co-creators of the original PalmPilot. The current licensees either sell rebadged Palms manufactured by 3Com or specialized Palms that don't compete directly with 3Com's product. Abrams said she plans to broaden licenses beyond these existing OEM (original equipment manufacturer) deals. Her strategy will make Palm's own manufacturing operations compete with the new licensees. Within Palm, Abrams has created separate hardware and operating systems groups, each responsible for their own profit and loss. Not far from the tree Some analysts have likened Palm to Apple Computer (AAPL), which began a licensing program in the early 1990s but cut it off dramatically after interim CEO Steve Jobs took power. Abrams, an Apple veteran, says the industry can learn from Apple's mistakes. "It really is all about market share," she said. "We're doing it really early on. And you have to consciously plan to eat your young" -- in other words, accept that licensees may make sales that otherwise would have gone to Palm's hardware operations. Abrams wouldn't disclose whether Palm parent 3Com was prepared to take losses in the division to sustain market share growth, except to note, "We are in it for the long haul, absolutely." 3Com may need to take a long view of the market, since it faces growing competition in the handheld market space. Still, it enjoys a big lead in units shipped -- roughly 4 million Palm handhelds compared to 1 million Windows CE devices. Here at the Demo Mobile conference, at a panel on Microsoft 's (MSFT) Windows CE platform, IDC analyst Diana Hwang ticked off the three challenges facing manufacturers of Windows CE handhelds: simplifying the interfacing, making the form factor smaller, and lowering the price. In other words, making CE devices a lot more like the PalmPilot. cnnfn.com