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To: Eggolas Moria who wrote (117016)4/13/1999 1:29:00 PM
From: stockman_scott  Read Replies (1) | Respond to of 176387
 
<<Not going direct in Asia says a little about how IBM views the region's economics, distribution and channel. >>

It is interesting that DELL is thriving by going DIRECT in Asia...IBM is too tired to figure out how to do it right. IMHO, IBM needs to continue to evolve their business model -- they CAN NOT compete head to head with DELL (and make a profit)...they have proven this over and over again.

Best Regards,

Scott



To: Eggolas Moria who wrote (117016)4/13/1999 2:06:00 PM
From: edamo  Read Replies (2) | Respond to of 176387
 
gary...re ibm/dell

"not going direct in asia...says a little about how ibm views the regions economics..."

au contraire...you show an ignorance about marketing in asia...
a) by government edict and law in most asean countries the "distribution/sales" network of any foreign entity must in fact be owned by a national.

b)in countries that are not restricted by law...as japan, the route to in country sales is via a trading company or a joint venture.

c) multiple sales channels "in country" is an unacceptable proposition to asian resellers...it's a cultural thing where exclusivity equates to loyalty and "protects" the profit.

you post at length about low cost, "e-machines"...i've tried to explain to you the "korean" marketing mentality...your "reading" of articles without full comprehension, as shown in this rebuttal causes you to come to the wrong conclusion based on lack of knowledge of international business and protocol....

i hope this explanation will take you out of the articles posted on the net or business publications and give you a better explanation of "real world" marketing techniques...

life as in business..."without trust,any human relationship will inevitably degenerate into conflict...with trust, anything is possible"....trust is a major business factor in asia...multiple sales channels equates to "no trust"

ed a.