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To: daaan who wrote (3)6/16/1999 4:18:00 PM
From: daaan  Read Replies (1) | Respond to of 7
 
Transmedia Asia Pacific, Inc. and Transmedia Europe, Inc.Acquire DSS Direct Connect

LONDON, NEW YORK, and SYDNEY, Australia, June 14 /PRNewswire/ --
Transmedia Asia Pacific, Inc. (Nasdaq: MBTAE) and Transmedia Europe, Inc.
(OTC Bulletin Board: MBTE) have jointly acquired DSS Direct Connect, L.L.C.
(DBS), for common stock consideration. DBS provides localized turn-key sales,
marketing and installation services for DirecTV, the leading provider of
digital, "direct-to-the-home" multi-channel video programming services in the
world. DBS is currently opening a national network of sales and installation
offices throughout the United States.

This acquisition marks a very important development for both Transmedia
Asia Pacific, Inc. and Transmedia Europe, Inc. "I strongly believe that
DirecTV is the premier satellite TV and video programming service in the
United States. DBS' national sales office is rolling-out to directly market
the brand leader in satellite TV to millions of US consumers, providing a
significant platform to cross-promote our broadening e-commerce site
'countdownarcade.com', as well as future consumer-based products," commented
Ed Guinan, chairman of both companies. The contracts in place allow for a
significant stream of revenues to be created by selling and installing the
DirecTV satellite product.

As part of the transaction, William D. Marks, President and Chief
Executive Officer of DBS, will become a member of the board of directors of
both companies. Gleacher and Co., L.L.C. was retained by both Transmedia Asia
Pacific, Inc. and Transmedia Europe, Inc. to advise on this acquisition, and
also to act as strategic adviser to the companies in evaluating future
opportunities.

Transmedia Asia Pacific, Inc. and Transmedia Europe, Inc. operate a
membership-based global e-commerce shopping site and a broad range of
membership-based dining, travel and leisure discount programs in forty-seven
countries. The companies also operate various membership-based helpline
services.

Forward-looking statements in this release are made pursuant to the "safe
harbor" provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that such forward-looking statements involve risks and
uncertainties, including without limitation, continued acceptance of the
companies' products, increased levels of competition for the companies'
existing and new products, technological changes, the companies' dependence
upon third party suppliers, intellectual property rights and other risks
detailed from time to time in the companies' periodic reports filed with the
Securities and Exchange Commission.

For further information, please contact either Ed Guinan or Paul Harrison
on +44-171-930-0706.

SOURCE Transmedia Europe, Inc. and Transmedia Asia Pacific, Inc.

CO: Transmedia Asia Pacific, Inc.; Transmedia Europe, Inc.;
DSS Direct Connect, L.L.C.

ST: Australia, England, New York

IN: CPR MLM REA

SU: TNM

06/14/99 15:43 EDT prnewswire.com