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To: Rob S. who wrote (50210)	4/14/1999 11:42:00 AM
From: Sarmad Y. Hermiz	Read Replies (1) \| Respond to of 164684

Rob, You should seriously think of being a syndicated columnist. But perhaps the reason I find your posts valuable, is that they confirm my bias. Kind of like admiring people who elequently say what we like to hear. If merchants actually cancel their web advertising it will force a re-valuation of stocks like yhoo in the down direction. When can we tell whether the renewals are occurring or not (and at what rates). Is there someone who tracks this stuff ?

To: Rob S. who wrote (50210)	4/14/1999 12:33:00 PM
From: John Donahoe	Read Replies (1) \| Respond to of 164684

RE: This coincides with studies that show that advertisers are seeing a declining value in Internet advertising It would be interesting to know how large the AD revenue market is. And what percentage the Internet currently represents. It would also be of interest to know what the most effective advertising media is today. TV, magazines, newspapers etc. I have a hunch internet advertising will began taking market share away from traditional media in the future. I think internet advertising is still an unknown quantity to most traditional advertizers. They are just testing the waters right now. When it becomes obvious that the interactive nature of internet advertising is more cost effective than traditional media, revenues will pour in.