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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Andrew Danielson who wrote (23945)	4/14/1999 2:00:00 PM
From: MeDroogies	Respond to of 213177

I think I can answer that.... Jan/Feb is probably the cheapest airtime you can buy. April is more expensive, but not so expensive after Easter. AAPL's ad buying agency has probably figured out how to get the most bang for the buck. By buying in now, they haven't stretched their budget too much, and can coordinate with earnings.

To: Andrew Danielson who wrote (23945)	4/14/1999 2:29:00 PM
From: Matt Peterson	Read Replies (1) \| Respond to of 213177

Yes, I noticed that too. Back in Jan/Feb, the "colors" commercial ran all the time on CNBC. Then it seemed to disappear, only to reappear the last couple of days. Is this a message to Wall Street? ---- I've seen the "colors" comercial reappear this week during The Daily Show. Is this a message to John Stewart fans? ;-b My guess is that there was a drought of iMacs...or to put it another way, there is no reason to advertise when you can't meet demand. Since Apple has just started cranking out the new 333mhz iMacs, they are ready to start advertising again.