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Non-Tech : Charles Schwab (SCH) -- A tech-stock profile? -- Ignore unavailable to you. Want to Upgrade?


To: stock_bull69 who wrote (456)4/14/1999 5:11:00 PM
From: William Hunt  Read Replies (1) | Respond to of 1390
 
49erSteve ---Steve this should help tommorrow---Wednesday April 14, 4:44 pm Eastern Time

Company Press Release

SOURCE: Ameritrade Holding Corporation

Record Income and Revenues Highlight Ameritrade's
Second Quarter Results

Record Number of New Accounts Opened

OMAHA, Neb., April 14 /PRNewswire/ -- Ameritrade Holding Corporation (Nasdaq: AMTD - news) today reported record
net income of $8.1 million or $0.14 per share, in the second quarter of fiscal 1999, compared to a net loss of $0.3 million or
$0.00 per share, in the second quarter of fiscal 1998.

Ameritrade also reported record net revenues of $63.7 million for the second quarter of fiscal 1999, a 112 percent increase
over the second quarter, fiscal 1998, and a 22 percent sequential increase over the first quarter of fiscal 1999. The sequential
revenue increase was achieved despite having nine fewer trading days in the second quarter as compared to the first quarter of
fiscal 1999.

The Company opened a record 82,000 new accounts in the second quarter of fiscal 1999 as individual investors
enthusiastically embraced the Ameritrade message.

''We are very proud of our second quarter results,'' said J. Joe Ricketts, Chairman and Co-Chief Executive Officer. ''The
market has been terrific, and we are positioned beautifully to seize the opportunity. We achieved record results in virtually every
key operating and financial metric this quarter. We have demonstrated that Ameritrade is the on-line broker of choice.''

Advertising expenditures were $13.2 million in the second quarter of 1999, compared to $9.6 million in the second quarter of
fiscal 1998. Pre-advertising net income before taxes (NIBT) totaled $25.8 million in the second quarter of fiscal 1999, a 177
percent increase over the second quarter of fiscal 1998 and a 66 percent sequential increase over the first quarter of fiscal
1999.

New records were also set in customer trading activity and assets in customer accounts. Average trades per day reached
52,218 in the second quarter, fiscal 1999, an increase of 197 percent over second quarter fiscal 1998 and a 56 percent
sequential increase over the first quarter of fiscal 1999. Assets in customer accounts reached a record $19.5 billion at March
26, 1999, a 93 percent increase over the year-earlier assets of $10.1 billion, and a 31 percent increase over $14.9 billion total
at December 31, 1998. The 82,000 new accounts opened in the quarter on top of a base of 354,000 accounts at December
31, 1998, brought the period end total to 428,000 core discount brokerage accounts after factoring in attrition of 8,000
accounts for the second quarter.

Net revenues for the six months of fiscal 1999 increased 108 percent to $115.8 million from $55.8 million for the same period
in fiscal 1998. Net income for the six months of fiscal 1999 was $11.8 million as compared to a net loss of $11.5 million in
fiscal 1998. Pre-advertising NIBT for the six months of fiscal 1999 totaled $41.3 million, a 147 percent jump from the $16.7
million generated in the six-month period of fiscal 1998.

Executive Appointments

Ameritrade strengthened its executive ranks with several key appointments in the second quarter. Thomas K. Lewis, Jr., was
named Co-Chief Executive Officer of Ameritrade Holding Corporation. Lewis, who at one time was head of technology for the
Executive Office of the President of the United States, brings a record of exceptional achievement in building technologically
advanced business organizations.

James Ditmore has been appointed Chief Information Officer for Ameritrade Holding Corporation. Ditmore brings
considerable experience as a technology and information officer for large financial services companies.

Jack McDonnell was appointed Chief Executive Officer of Ameritrade (Inc.), the online discount brokerage subsidiary of
Ameritrade Holding Corporation. McDonnell brings a record of solid success in the operating leadership of financial services
institutions.

''These fine executives have the ability to lead Ameritrade through the growth opportunities and challenges that lie before us,''
said Ricketts.

Outlook

''The growth in customer numbers is the most important measure of our success,'' continued Ricketts. ''We are beginning the
second half of our fiscal year with 428,000 core discount brokerage accounts, after achieving more than a four-fold increase in
our core customer base in just six quarters. Acquisition cost per new account was $160 for the quarter and now stands at
$168 for the first six months. The growth in our customer base provides us with a platform for continued success in the second
half of the year.''

BEST WISHES
BILL



To: stock_bull69 who wrote (456)4/14/1999 5:19:00 PM
From: William Hunt  Read Replies (1) | Respond to of 1390
 
49erSteve ---AMTD was supposed to make .06 per Zacks --- Will probably vote on the net since I live in Virginia ---Would love to go back to San Francisco ---was station at Treasure Island for a year and a half . It is a beautiful place ---Will bet a nice bottle of wine on the three for one !

BEST WISHES
BILL



To: stock_bull69 who wrote (456)4/14/1999 10:34:00 PM
From: mary bart  Read Replies (1) | Respond to of 1390
 
Hi Steve and Bill:

thanks for your comments. I too agree that this is a long term hold, but one question - when was the split announced? i have not yet received any notice.

thanks and best of luck - this stock over time is truly a "keeper"

mary