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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Mark Palmberg who wrote (24020)4/14/1999 10:27:00 PM
From: rhet0ric  Read Replies (2) | Respond to of 213177
 
"Meanwhile, the company has snared a new chief marketing executive to boost demand. Steve Wilhite, the man behind the successful Beetle campaign for Volkswagen, joined Apple this week, the company confirmed.

"Wilhite, 47, will report directly to Jobs, who has been leading Apple's marketing efforts, including its successful iMac campaign. Jobs will continue to oversee all marketing programs."

from:

news.com

Interesting, and the first place I've seen this.

rhet0ric