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To: nurk who wrote (3643)4/15/1999 6:28:00 AM
From: Tim Van Leeuwen  Read Replies (2) | Respond to of 6076
 
Companies trying to stand out

By Michael Stroud, CBS MarketWatch
Last Update: 1:19 AM ET Apr 15, 1999
NewsWatch

LOS ANGELES (CBS.MW) -- Customer service and marketing are the
buzzwords at this year's Spring Internet World as dozens of old and new
Internet players seek to differentiate themselves from the competition and
tap the exploding electronic commerce market.

From IBM (IBM: news, msgs) to tiny Sideware Systems Inc., companies
are launching services that help customers set up and manage transactions
over the Internet or solve Internet-related business and technical problems.
The focus is a striking change from previous years, when show goers were
plied with "gee whiz" innovations like cable modems.

The emphasis on reaching out to customers over the
Web reflects the fact that some companies that have
done so have seen their Internet revenue explode
over the last six months. Both Intel Corp. (INTC:
news, msgs) and IBM, for example, ended 1998
grossing $1 billion a month from Internet-based
transactions. IBM officials predicted today that such
transactions will more than double over the next
year.

The Internet "is no longer just about putting up a nice
Web site," said Neil Isford, vice president for
e-commerce services at IBM. "It's about using the
Internet to reengineer your business. Our theme is:
we have years of experience helping companies
reengineer their businesses and more than 18,000
e-business projects that we can put to use for
customers.''

IBM and AT&T (T: news, msgs) both announced
plans at the show's formal opening on Wednesday to
dramatically increase their commitment to
e-commerce consulting.

AT&T plans to provide a turnkey service for helping customers administer
web-based businesses. Intel is also investing heavily in Internet-based
customer service, with 500 employees today focused on developing
Web-based business-to-business services that didn't exist a year ago.

With Internet technology, "We've created a sales force that never sleeps,
365 days a year," said Sean Maloney, Intel's senior vice president for sales
and marketing.

Sideware Systems' "Dr. Bean" product is one of the show's purest Internet
customer service plays. The software tool allows Fortune 1000 customers,
government and the military to access Web-based customer service for
virtually any product. The company's Vancouver Stock Exchange issue has
risen dramatically stock in recent weeks after it signed a partnership
agreement with paging giant Metrocall.

"There's a big customer service problem evolving on the Internet today,'' he
said. Conventional email, sent hours or days after the customer requests
help "just isn't going to cut it."