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Microcap & Penny Stocks : DAVID SIRK's VALUE MOMENTUM PLAYS -- Ignore unavailable to you. Want to Upgrade?

To: Jacalyn Deaner who wrote (142)	4/15/1999 3:02:00 PM
From: David Sirk	Respond to of 4828

The CEO has been saying that for a month now. So we shall see.

To: Jacalyn Deaner who wrote (142)	4/15/1999 3:14:00 PM
From: David Sirk	Respond to of 4828

To: +David Sirk (14 ) From: +E. Taylor Thursday, Apr 15 1999 2:45AM ET Reply # of 18 Don't Touch That Dial: All Gay Radio May Soon Hit The Airwaves By Gip Plaster A Palm Springs, California based company hopes to offer a full-day of gay and lesbian programming to radio stations around the country, but industry experts say the company is fighting and uphill battle -- and one that has been fought before. Triangle Broadcasting Company (Nasdaq: GAAY) touts itself as the first national broadcasting company that targets the interests of the gay and lesbian community with 24 hours of quality programming. Company spokesperson Rene Schenk, however, said the company currently offers 15 hours of programming and broadcasts only on "two smaller radio stations" in the Seattle area -- KNTB AM 1480 and KBRO AM 1490. The company owns both of the stations that carry its programming. The 24-hour slogan is simply its expectation for the year ahead. The publicly held company, who's fouders were gay, as is half of its board of directors, hopes to drum up support for its venture at the National Association of Broadcasters radio convention October 14-17, which will coincidentally be held in Seattle. The company is looking for stations around the country that will pick up and broadcast their programming in blocks of at least three hours. They would prefer to find stations that will that run the whole 15-hour block. The company, led by president Frank Olsen, has used its first year in business to find the right mix of humor, satire and other programming, according to Schenk. Talk programs currently dominate their schedule. Olsen, who ran a family bakery business, has operated and resold several television and radio stations that he acquired through the federal bankruptcy courts, according to the company's promotional material. Alan Amberg, the president of LesBiGay Radio, a Chicago-based company that offers gay and lesbian programming during afternoon drive time on radio stations and on the internet, said he wishes the company success, but their goal is lofty. "We've been in business four and a half years. We run one of the largest gay and lesbian broadcasting companies, but we don't do all day," Amberg said. It is difficult to get sponsorship, he said, even from companies that advertise in gay and lesbian newspapers and magazines. Since only a few companies do any kind of gay and lesbian broadcasting, advertisers do not have a budget for advertising on them. "I hope they succeed because right now one of the problems we have is that it's hard to convince advertisers to have a broadcast advertising budget since gay and lesbian broadcasting doesn't exist in most cities," Amberg said. "I want others to succeed so there's actually a category." The bottom line, according to Amberg, is that the money is simply not there for such a large project. "I just don't think the economics exist for it right now," he said. Chuck Taylor, radio editor at Billboard magazine, said that it is "always an uphill struggle" for any company that tries to syndicate radio programming without the support of a major syndicator. Taylor said he is not familiar with the details of the programming provided by Triangle Broadcasting or LesBiGay Radio. "I can't tell you how many companies have tried with fine programs and bountiful backing - and failed," he said. Since Triangle is attempting to syndicate gay and lesbian programming, the inherent problems are amplified by society's attitudes. For example, gay and lesbian programming could hope to be successful only in larger cities, Taylo r said, because social mores are likely to keep smaller markets from considering it. In addition, recent consolidation in the radio industry has made the industry tougher in many aspects for all who are involved with it. For Taylor, it also comes down to money. "Radio is a multi-million dollar industry. Every minute is worth a fortune," he said. "If programming cannot bring money to the owner of the station, they won't consider it." Next Previous \| Previous \| Next \| Respond \|