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To: E Haiken who wrote (5756)	4/15/1999 5:41:00 PM
From: Valueman	Respond to of 10852

Only a how at this time. They intend to blanket advertise, for instance, with Airtouch running ads for G* in North America, and co-op advertise with resellers, distributors, etc. They'll kick in with these entities to more specifically address the particular market segments. As for target markets, it is really anyone that gets beyond cellular coverage. Most of these service providers will have a long list of their own customers who fit the profile. That is database mining at its best.

To: E Haiken who wrote (5756)	4/15/1999 6:23:00 PM
From: Rocket Scientist	Read Replies (1) \| Respond to of 10852

Iridium's "lack of subscribers" has become something of an urban legend, as far as I can see, based on very little hard data: Do we know anything besides the following? 1. as of year end '98 it had only a few thousand subscribers after only six weeks of "operations" and with a single handset design in production. 2. It will fall short of its loan covenants' subscriber targets (which I believe were 200K+?)as of 3/31 and, probably, 5/31. 3. It doesn't any longer expect to get to breakeven this calendar year. There may be a lot more Iridium users out there than is widely believed--I'm thinking in the range of 50-100K as of 3/31 would bode very well for G* and, maybe, for Iridium, too.