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To: Dave B who wrote (117948)4/15/1999 10:56:00 PM
From: Meathead  Read Replies (2) | Respond to of 176387
 
Dave,

I like the logic of your analysis. Use the word "FREE PC"
and consumers/analysts/CNBC become mesmerized like
little kids watching a magic trick. Well, considering
many people need to hire a CPA to help them with the
overwhelming complexities of "Schedule A", I'm not surprised.

You are correct in your assessment that it's a payment
plan for hardware. However, it is predicated on the
belief that a percentage will keep their service after the
contract expires, and lets face it, that's not a bad
strategy as many people are a bit lazy when it comes
to things like switching ISP's. In fact, a significant
percentage will pay more than they should just to avoid
the hassle of finding a new ISP and then re-configuring
dial up properties if they're happy with the service....
basic human nature.

Of course, in 36 months, the internet access game will
look a whole lot different than it does today as will the
power of your garden variety PC.

.............................................

A free PC it is not. The ISP is liable for, and must
recoup the cost of the hardware. Therefore they must
charge you an amount AT LEAST equal to their basis in
the hardware plus a small amount to cover operating costs
and theft over the contract period.

I expect to see price wars here too. How low can these
offers go? Considering that a basic PC can be customized
for just this purpose, ISP's cost could easily be only $300
or less. Tack on $50 for OPEX and what would a
break even deal look like? How about $15/mo for 24 months.

With this in mind, I doubt you would ever see higher quality
more powerful and richly configured machines being offered
with this advertising spin.
The "FREE PC" advertisement might not be as exciting or
enticing.... $36/mo for 48 months
looks more like internet access that's waaaay to expensive!

I would be interested to know what kind of deal exists
between the ISP and hardware vendor. I can't imagine
an ISP committing a ton of capital up front for these
machines.... I would think that they too make payments.

MEATHEAD

P.S. excellent point about the intrinsic value
of a cell phone vs. a PC.