audiohighway.com to Deliver Music Content to Millions of RealPlayer Users
audiohighway.com content to become default selection in RealPlayer 7's three popular Live Stations: Pop, Rock, and Alternative music
CUPERTINO, Calif.--(BUSINESS WIRE)--Nov. 8, 1999-- audiohighway.com (Nasdaq: AHWY), an information and entertainment internet company, Monday announced it has signed an agreement with RealNetworks(R) Inc. (Nasdaq: RNWK) to deliver its internet audio content through three Live Stations on the new RealPlayer(R) 7 and RealPlayer 7 Plus.
audiohighway.com also announced it will supply content for Real.com(TM) Take5, a "best of the Web" daily news and entertainment showcase from RealNetworks that can be accessed only via RealPlayer 7. These agreements provide audiohighway.com the ability to deliver its programming to millions of consumers directly through the RealPlayer Live Stations and Take5, all part of the Real.com(TM) Network.
audiohighway.com's Pop, Rock and Alternative music channels will be pre-installed as default Live Stations on the new RealPlayer 7. RealPlayer 7 is the next-generation internet media player providing internet users instant access to audio and video programming, live and on-demand.
"We're extremely pleased to enter into an agreement with a company such as RealNetworks, a company that has proven its strength in the streaming media industry," said Nathan Schulhof, president and chief executive officer of audiohighway.com.
"We're also confident that RealPlayer users will be very happy with the additional breadth and depth of content available to them through audiohighway.com, and we expect an increase in Web traffic and exposure as a result."
"We are pleased to offer our millions of RealPlayer consumers direct access to compelling media from audiohighway.com," said Mark Hall, vice president, media publishing, RealNetworks Inc. "Through their participation in our Live Stations program and as a content provider to Real.com Take5(TM), audiohighway can broaden its access to internet media consumers directly through the Real.com Network."
RealPlayer 7 provides audiohighway.com with innovative and powerful ways to drive new users of streaming programming to its Web site.
audiohighway.com will be able to embed audio, video, banner, or other advertising formats within the content (intra-stream ads) on the RealPlayer window to gain advertising revenues as well as greater visibility for its own media and e-commerce products and services such as e-mail, voice mail, web hosting, and www.massmusic.com.
"Not only does this agreement put our content and the audiohighway.com brand in front of millions of users, it gives us an effective method to market our media services to a pre-qualified audience," said Jay Adams, director of business development for audiohighway.com.
"Plus, it's a very effective means of recruiting new members and selling products from our Mass Music site. Given the potential value of this relationship, we hope to develop more opportunities with RealNetworks in the future."
Links and listings for audiohighway.com's content include a broad range of music and audiobooks, daily horoscopes, news, and educational information, which will continue to be promoted throughout Real.com, thereby directing additional traffic to the audiohighway.com site.
audiohighway.com is an information and entertainment internet company that has built one of the largest and most diverse libraries of free audio content for consumers on the internet.
Consumers visiting the company's Web site (www.audiohighway.com) can access thousands of hours of audiobooks, music, news, entertainment, education and information selections in a number of internet audio formats, (including MP3, RealPlayer and Windows Media Player) through a variety of unique audio channels.
In addition, the site is updated throughout each day with timely news and information feeds. This free audio content can be streamed via the internet directly to PCs for immediate listening or downloaded for future playback through portable digital audio devices.
Consumers can also purchase music and video selections from audiohighway.com's online music store, Mass Music(TM), at www.massmusic.com, as well as other technology products through audioshop(TM) at audioshop.audiohighway.com. For more information, contact the company at 408/255-5301 or 800-77LISTEN.
The statements made in this release that are not historical facts contain forward-looking information that involves risks and uncertainties.
Important factors that may cause actual results to differ include, but are not limited to, the impact of competitive products and services, the company's ability to manage growth and acquisitions of technology or businesses, the effect of economic and business conditions, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.
audiohighway.com, audioshop, and Mass Music are trademarks of audiohighway.com. All other trademarks are property of their respective owners.
--------------------------------------------------------------------------------
Contact:
audiohighway.com, Cupertino
Eric Weisberg, 408/255-5301
eweisberg@audiohighway.com
or
Politis Communications
David Politis, 801/523-3730 (wk)
801/556-8184 (cell)
dpolitis@politis.com
Mike Southworth, 801/523-3730
msouthworth@politis.com |
