To: John Stichnoth who wrote (3921 ) 4/16/1999 12:45:00 PM From: djane Read Replies (2) | Respond to of 29987
USAToday article on I* Top>Business and Finance>Stocks>Services>Communications Services>IRID (Iridium World Comm. Ltd.) Help - Add to My Yahoo! - Sign Out Some good press by: Meheanu_Place 10622 of 10622 04/16/99- Updated 09:57 AM ET Kosovo gives Iridium chance to shine By Kevin Maney, USA TODAY The war in Yugoslavia has come not a moment too soon for Iridium. Not that the satellite phone company is celebrating. But as the new service struggles to get traction in the marketplace, the war has given Iridium a chance to prove its usefulness and get media exposure ranging from Good Morning America to German TV news. Iridium is the first global hand-held satellite phone service. The $3,000 phones - most of them made by Motorola - are the size of a brick and can be used anywhere on Earth. In and around the war zones, there is often no wired or cellular phone service. The only way to call is by satellite. Aide groups such as the Red Cross are using Iridium phones. Every TV network and many major newspapers (including USA TODAY) have at least one Iridium phone in the region. "It gives us the opportunity to let more people see it being used," Iridium's Craig Bond says. Iridium also has geared up its own humanitarian effort. It has sent three people with 12 phones to refugee camps in Macedonia, where they've let refugees make free calls. Some refugees have waited in line 10 hours. Those scenes have given Iridium much of its television exposure. This week, Iridium is sending 50 more phones to refugee sites. Total cost of the program, which Bond says grew out of a sincere wish to help, is about $250,000. Iridium desperately needs a profile boost. The service was supposed to launch last fall, then was delayed, throwing off advertising and media plans and confusing the market, analysts say. Iridium's goal has been to break even on cash flow by year's end. To do that, it needs 500,000 subscribers. It now has just 3,000. The war exposure "gets it out there that Iridium has a capability that didn't exist before," says Rob Norcross, vice president of Mercer Management Consulting. "Whether that's enough or not, we'll see." Iridium stock has dropped from near $50 a share in November to close Thursday at 19 3/8, down 1/2. Posted: 04/16/99, 10:42AM EDT as a reply to: Msg 10621 by ConcernedIridiumInvestor