To: Estephen who wrote (1144 ) 4/16/1999 12:59:00 PM From: Millionairess Read Replies (2) | Respond to of 1945
i agree - if the market stays healthy, IMO INKT will move up here's some info from their site about their shopper - lots of other stuff there too - good luck FROMinktomi.com The Inktomi Shopping Engine is the first platform to incorporate all facets of the shopping process, from researching a product category to price comparison and making the final purchase. The Shopping Engine comes from Inktomi, developer of the world's most scalable Internet software. The Shopping Engine joins Inktomi's well-respected Search Engine and Traffic Server™ network cache, which are used by the world's largest Internet infrastructure and media companies. The Importance of E-commerce To expand their business, destination sites must not only attract users, but revenues. But how? While conventional wisdom has favored advertising, revenues from electronic commerce are potentially much greater. Consider the numbers. According to Jupiter Communications, consumer goods sold will grow to an estimated $40 billion by the year 2002. By comparison, advertising revenues are only expected to reach $5 billion by the year 2000, according to the Yankee Group. Transforming the Visitor into a Repeat Buyer As a port-of-entry into the Web, your site stands to reap the financial rewards of e-commerce. But doing so means accomplishing two things: Converting visitors into shoppers. Converting shoppers into repeat buyers. Today, only a small percent of destination site visitors become shoppers, and only a small percent of those actually make a purchase. Improving these ratios is the key to increased e-commerce revenues. That's where the Inktomi Shopping Engine comes in. The Inktomi Shopping Engine: Mirroring the Complete Shopping Experience The Inktomi Shopping Engine gives your visitors a complete infrastructure for smart purchasing on the Internet. The Shopping Engine mirrors the way consumers already shop by seamlessly integrating all aspects of the online shopping process, from expert advice and word of mouth comparisons, to hard core bargain hunting and comparative shopping. Commerce: for shoppers who know exactly what they want to buy. The Inktomi Shopping Engine delivers an expansive list of online retail merchants. Inktomi has already established more than 300 merchant relationships, helping to ensure up to date pricing, more accurate product information, and an assured revenue stream. Future versions of Shopping Engine will add other purchasing venues, including auction sites, classified advertising, and local merchants who may not even have an online presence. Comparison: for shoppers who generally know what they want, but not the brand or model. In the future, using impartial sources like Consumers Digest, the Inktomi Shopping Engine will let shoppers assign weights to key features of a product, whether a dish washer or a fax machine, and pull up the closest matching candidates from a rich product database. The Shopping Engine's scalable architecture easily accommodates new product categories through the addition of plug-in content. The Shopping Engine also promotes comparison shopping through virtual community forums. These forums can put shoppers in touch with others who have similar interest, shedding light on their experience with specific products and brands. Concept: for shoppers who don't know where to begin. Some purchases are more arduous — buying a car, planning a wedding. So are some projects, like building a deck or planning a trip. In the future, the Shopping Engine will offer "assistants" in the form of a Wizard interface that walk visitors through the planning and shopping process. It Looks Like Your Shopping Engine, Not Ours Our commitment to private labeling can already be seen in the success of the Inktomi Search Engine, which quietly provides the muscle for some of the best-known sites on the Internet, including GeoCities, HotBot, Microsoft's MSN, Snap, and Yahoo! In each of these sites, our customer's branded identity comes first. The Shopping Engine offers two deployment models: rapid and customized: Rapid. When time to market is the top consideration, the Shopping Engine's private label interface provides a turnkey solution that will get you up and running fast, with no programming required. Inktomi provides the hosting and operates the Web servers. Customized. When you have very specific look and feel requirements and demand full control over the user interface, Inktomi provides a robust API built on top of the existing Inktomi Data Protocol architecture. This API provides direct access to the Inktomi Shopping Engine, allowing you to present merchant and product search retrievals in your own format. Our customized deployment model also permits Umbrella Searching, which transforms search engine users into shopping customers by integrating Web and product searches. Searches for product information will also turn up sources where that product can be purchased. Searches for retailers will also pull up product information from the manufacturer and elsewhere. This integration is easy because the Inktomi Search Engine and Shopping Engine use the same API.