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Non-Tech : LIFEWAY FOODS (LWAY) -- Ignore unavailable to you. Want to Upgrade?

To: Bob Myers who wrote (330)	4/18/1999 12:49:00 AM
From: mark cox	Read Replies (1) \| Respond to of 352

Thanks Bob, one correction though. Lifeway isn't a BB stock. It is listed on the Nasdaq Small Cap market. You probably meant that it was a microcap stock. Which it is. I am thrilled to hear what Lifeway has been doing recently with their marketing campaign. The latest being the Radio Disney partnership. I think it's a good strategy to go after the children's market. From my own observations and comments from friends who have given Lifeway's kefir to their children, I know that kids love it. It will be interesting to see what Lifeway does next. When you compare the internet ads, the national health magazines and now Radio Disney with what they were doing last year it is quite an improvement in getting the word out about kefir. Mark