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To: LTK007 who wrote (237)	4/19/1999 8:33:00 AM
From: Steven M. Kaplan	Respond to of 570

HealthAxis.com Names Top AdvertisingExecutive Scott Rabschnuk as Head of Marketing April 19, 1999 08:02 AM NORRISTOWN, Pa.--(BUSINESS WIRE)--April 19, 1999-- Key Executive Responsible for the Advertising for Several Microsoft Business Units Joins Leading Online Insurance Marketer HealthAxis.com, a subsidiary of Provident American Corporation PAMC and the Internet's leading online insurance marketer, today announced the appointment of Scott Rabschnuk as Senior Vice President of Marketing. Mr. Rabschnuk will assume overall responsibility for HealthAxis.com's marketing activities. Mr. Rabschnuk brings extensive marketing experience to HealthAxis.com in both the Internet and consumer goods arenas. He joins HealthAxis.com from Anderson & Lembke, one of the world's leading interactive advertising agencies, where he was responsible for the advertising across multiple business units at Microsoft - the world's leading online advertiser. Under Mr. Rabschnuk's leadership, Anderson & Lembke emerged as Microsoft's principal agency in the United States. Michael Ashker, Chief Executive Officer of HealthAxis.com, said, "Scott brings a unique combination of experience to HealthAxis. He has a track record of outstanding success in marketing both technology products for Microsoft and more traditional consumer goods for Anheueser Busch and Coors. He knows how to build successful brands and that is precisely why we hired him - to continue to build the HealthAxis.com brand." Mr. Rabschnuk said, "My objective is to develop and execute a marketing strategy that will solidify HealthAxis.com's position as America's No. 1 choice for purchasing health insurance products online. HealthAxis.com is re-inventing the insurance business in the same way that Charles Schwab redefined the securities brokerage industry. This is an exciting opportunity to put the power of smart marketing behind online products that consumers want and need." Over the past 12 years, Mr. Rabschnuk also has managed the advertising efforts for the Coors Brewing Company and several of Anheueser Busch's leading brands. Recently, he has concentrated on high technology accounts, working with clients such as Epson America, 3Com, as well as Microsoft. Mr. Rabschnuk has been honored with a "Sales and Marketing Executive of the Year" award from the Sales and Marketing Executives of the San Francisco Bay Area. He graduated from Dartmouth College in 1986.

To: LTK007 who wrote (237)	4/19/1999 8:34:00 AM
From: Steven M. Kaplan	Read Replies (1) \| Respond to of 570

HealthAxis.com and AEGON Special Markets Group Announce Online Insurance Carrier Agreement NORRISTOWN, Pa. and VALLEY FORGE, Pa.--(BUSINESS WIRE)--April 19, 1999-- AEGON's A+ Rated Insurance Carriers Will Generate Wide Array of Health-Related Policies Specifically Tailored for Internet Sale through HealthAxis.com HealthAxis.com, a subsidiary of Provident American Corporation (NASDAQ: PAMC) and the Internet's leading online insurance marketer, and AEGON (NYSE: AEG) Special Markets Group, Inc., one of the nation's largest direct writers of life and health insurance, today announced an agreement to market a portfolio of AEGON's health insurance products through HealthAxis.com's Web site (http://www.healthaxis.com). HealthAxis.com and AEGON will work closely together to offer consumers a broad range of insurance products. The initial set of offerings will include insurance products for Critical Care, Supplemental Senior Health, and Hospital Care, in addition to discounted access to health-related services such as prescription drugs. Under the agreement, the Consumer Direct Division of AEGON Special Markets Group, Inc. will utilize its A+ rated carriers to manufacture a wide array of health-related insurance policies specifically tailored for Internet sale through HealthAxis.com. The arrangement gives HealthAxis.com the unique flexibility to efficiently fill product needs as they arise within the marketplace. Michael Ashker, Chief Executive Officer of HealthAxis.com said, "This latest agreement once again underscores that health insurance providers increasingly understand the power of the Internet. The Internet is emerging not only as an alternative channel, but as the premier channel for cost efficient distribution to a large, growing, and highly attractive pool of underwriting prospects. Insurance companies, like AEGON's Special Markets Group, that embrace this channel early are gaining a valuable head start in the race for Internet market share." Brian A. Smith, President of AEGON's Consumer Direct Division said, "HealthAxis.com is a smart insurer's best route to tapping the enormous opportunity on the Internet. HealthAxis.com's leading-edge technology, its ability to integrate into our data systems, and its exclusive access to millions of attractive customers via its direct marketing agreements with America Online, Lycos, C-Net, and Snap! makes HealthAxis.com a perfect fit for our Internet strategy." About AEGON AEGON Special Markets Group, Inc. is the direct marketing arm of AEGON USA, the U.S. subsidiary of the worldwide AEGON Insurance Group. AEGON Insurance Group, N.V., headquartered in the Netherlands, ranks among the top ten listed insurance organizations worldwide, with over $150 billion in assets. AEGON USA, AEGON's U.S. subsidiary, specializes in life and health insurance and retirement savings products. AEGON Special Markets Group, Inc. is the direct marketing arm of the U.S. operations and is an industry leader with several of its insurance products rated among the top in the marketplace. About HealthAxis.com HealthAxis.com, Inc., a subsidiary of Provident American Corporation, is a pioneer in the Internet distribution of health and life insurance to the individual and small group markets. HealthAxis.com is a "digital insurance agent." The Company does not engage in any insurance underwriting and assumes no underwriting risk. Through its interactive, user-friendly, one-stop healthcare insurance Web site, healthaxis.com, HealthAxis.com provides customers with access to and the ability to purchase a full range of high quality, flexible insurance products and services at very competitive prices. HealthAxis.com also provides product and health information, instant price quotes, electronic application processing, online billing, claims status, policy or personal information changes, and a customer hotline. Policyholders can easily and conveniently view billing information, claims history and policy details - day and night, 7 days a week. HealthAxis.com has Internet distribution agreements with AOL (Keyword: HealthAxis), Lycos, CNet and Snap! Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements made by the Company which are not historical facts may be considered forward-looking statements, including, without limitation, statements as to trends, management's beliefs, expectations and opinions, which are based upon a number of assumptions concerning future conditions that ultimately may prove to be inaccurate. Such forward-looking statements are subject to risks and uncertainties and may be affected by various factors which may cause actual results to differ materially from those in the forward-looking statements. For further information which could cause actual results to differ from the Company's expectations as well as other factors which could affect the Company's financial statements, please refer to the Company's reports filed with the Securities and Exchange Commission. CONTACT: Deidre Holt HealthAxis.com 610-275-3800 deidreh@earthlink.net Investor Contact or Annalise Carol Robinson Lerer & Montgomery for HealthAxis.com 212-484-7237 acarol@rlmnet.com Media Contact