To: John Stockman who wrote (1160 ) 4/18/1999 5:24:00 PM From: Pareto Respond to of 1945
The Internet is about leverage and speed of implementation in an unprecedented way. You develop a tool once and use it anywhere, anytime, with minimal marginal cost. INKT signed up clients in Europe, Japan, South Africa and South America Telefonica, who just appeared in the long list of new clients is a Spanish company. It is the mayor ISP in most countries of South America. Access time is one of the most critical elements in the success of a webservice. You enter a slow page only twice. Inktomi will be big if they succeed in building up data centers on all the continents mirroring all pages of the Internet and they add value to that information, in the form of search, shopping and many more possible services. The central issue is it uniqueness. I think it can be copied with a significant investment. But like Visa and Mastercard, if you are the first and very big, others cannot easily get your part of the pie. The interesting part of Inktomi is their business and revenue model. They deliver private label services, allowing businesses to present the front as they like it. This is a non-confronting approach and businesses will be happy to sign on. The pay-per-view approach takes of the heavy burden of an upfront investment and has lower risk. The merchants signed up, appear to be of non or low-branded products like flowers, PC accessories. This may be a first phase. The mayor brands stick to their current brick and mortar retail channels or their own site. But as the shopping engine comes alive and gets momentum, you can't stay out. I hope Inktomi management will spend all the cost necessary to get the systems running to the level needed to get and maintain a central role in the Internet. I am not worried at all about current revenue or cost. It is like a case in 101 economics. How to valuate the repair of a railway bridge. Only looking to the bridge, you better leave it as it is. Taking the economic value of the rail connection into account, you better get some extra people working on it. John, some months ago I posted on the tread of Auric, but have a look to their index and you might change your mind as well. home.att.net As long as management runs this business well, keep your stocks and accept a wild ride upwards. The shopping engine, if it works, starts operating in June. Regards, Pareto