Oracle Premieres Oracle Itv
Platform, Expanding Revenue
Opportunities for Broadcasting
Industry
PRNewswire
19-APR-99
Oracle8i-powered iTV Solution Brings On-Demand Interactive Services
To Millions of Viewers LAS VEGAS, NAB Booth S3359, April 19
/PRNewswire/ -- Continuing in its vision to bring interactive services such as
Video-on-Demand and e-commerce to the broadcasting industry, Oracle Corp.
(Nasdaq: ORCL) today announced the immediate availability of the Oracle(R)
iTV platform at the National Association of Broadcasters' (NAB) convention.
The Oracle iTV platform is the industry's first pre-packaged solution that enables
broadcast, cable and telecommunications providers to quickly deliver interactive
services such as email, Internet access, and Video-on-Demand to millions of
viewers, helping them maintain viewership and increase revenues in the new
Internet economy. The Oracle iTV platform will be displayed at NAB in the
Oracle Booth in the Sands Convention Center, Booth S3359.
As broadcasters transition from an analog to a digital environment to comply
with Federal Communications Commission mandates, Oracle's iTV platform
provides an opportunity to generate new revenue by offering consumers
value-added services such as Web surfing, buying advertised products online
and chatting with other viewers through their television sets. Based on the
industry's only Internet platform for business innovation, Oracle8i(TM) , the
Oracle iTV platform is the first end-to-end solution available for broadcasters
seeking a flexible digital television solution that is highly scalable, open and
reliable. In addition, this offering provides real-time access to valuable
information -- such as viewer demographics, buying habits and audience sizes --
that will leverage digital television investments, expand business opportunities
and maximize broadcasters' revenue.
"Traditional programming will change dramatically as Internet technologies drive
the innovation of new interactive content," said Jim Penhune of Yankee Group.
"The Oracle iTV platform bridges the Internet and television gap so viewers can
enjoy their favorite Internet activities while watching their favorite television
programs or movies."
"The global television industry is going digital and Oracle provides a solution that
not only allows for excellent management and control of digital television
operations, but provides tools that help broadcasters leverage their investments,
such as personalized advertising and business intelligence," said Gary Bloom,
executive vice president, system products division of Oracle Corp. "The Oracle
iTV platform will also help broadcasters increase viewership and revenue by
bringing exciting Internet services such as e-commerce to television."
Based on proven, scalable technologies such as Oracle8i, Oracle Video Server
3.1. and Oracle Express(R), the Oracle iTV platform offers data warehousing
capabilities that allow broadcasters to study viewer demographics and viewing
habits in order to better tailor and target advertising and programming efforts.
Other standard features of the platform include Viewer and Subscription
Management, Billing and Account Management, Content Management,
Event/Usage Management, Service Management, and the Interactive
Repository, helping broadcasters to better manage their businesses.
In addition, key revenue-generating interactive applications are available for the
Oracle iTV platform including Pay-per-View, Near Video-on-Demand and
Video-on-Demand, which can be rapidly deployed cost effectively due to the
reliability and scalability of the solution. Viewers can also take advantage of
Web browsing, email, personal news, chat capabilities and e-commerce via the
iTV platform. Availability
The Oracle iTV platform is available immediately. Contact 1-800-ORCL-ITV
for all sales inquiries or visit Oracle's interactive TV Worldwide Web site,
oracle.com, for more information.
Oracle Corporation is the world's leading supplier of software for information
management, and the world's second largest independent software company.
With annual revenues of more than $8.3 billion, the company offers its database,
tools and application products, along with related consulting, education, and
support services, in more than 145 countries around the world.
For more information about Oracle, please call 650/506-7000. Oracle's
Worldwide Web address is (URL) oracle.com. Trademarks
Oracle is a registered trademark and Oracle8i and Express are trademarks or
registered trademarks of Oracle Corporation. Other names may be trademarks
of their respective owners.
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