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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: mike.com who wrote (2204)	4/18/1999 11:42:00 AM
From: Jim Mulis	Read Replies (1) \| Respond to of 13157

Mike, I don't want to belabor this point, but besides the impulse nature of buying a pizza ( which is one of Malone's favorites ) from a pop-up menu with just a few clicks of your remote, here are other advantages: 1) No need to look up Domino's phone number 2) No listening to recorded ads or being placed on hold 3) No need to give the order taker your address or phone number 4) No need to listen to " do you want hand-tossed or deep dish?" There are probably other advantages as well. But this idea by itself is worth millions. And, IMO, it takes advantage of the lean back nature of watching TV. I'm sure that you could do the same thing on your computer. But if I'm Domino's, I would rather have a pop up advertisement on TV during a football game with 4 people watching, than I would a pop up ad to a solitary computer user. Jim