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Technology Stocks : BLUEFLY.COM(BFLY) -- Ignore unavailable to you. Want to Upgrade?

To: Smitty who wrote (392)	5/5/1999 8:41:00 AM
From: JustMy2Cents	Respond to of 487

Internet Retailer Bluefly.com Signs Deal With MSN; Agreement with MSN Puts Bluefly on Seven of the Eight Most Visited Web Sites Business Wire - May 05, 1999 08:34 NEW YORK--(BUSINESS WIRE)--May 5, 1999--Bluefly, Inc. (Nasdaq SmallCap:BFLY), a leading Internet retailer of designer fashions at outlet store prices (www.bluefly.com), announced today that it has signed an online advertising deal with MSN.COM to become a merchant in the Clothes & Accessories Department of MSN Shopping. The deal provides that Bluefly.com will receive a fixed link in the Clothes & Accessories Department of MSN Shopping, MSN banner promotions, the opportunity to participate in monthly gift guides, and rotating placement in the "Daily Specials" and "Featured Product" areas of the Clothes & Accessories Department and main Shopping page. "MSN was certainly on a very short list of partners Bluefly wanted to ally with and we are very glad they were able to open up a slot for us in the Clothes & Accessories Department," said Jonathan Morris, Executive Vice President of Bluefly, Inc. "We believe MSN will help grow our traffic and our sales, and we are looking forward to launching on MSN in the next two weeks," Morris added. MSN.COM marks the seventh significant portal relationship Bluefly has established since it opened its virtual doors to the public on September 8, 1998. In addition to its relationship with MSN, Bluefly has formed strategic marketing alliances with America Online, @Home Networks, Excite, Go Network, Lycos, and Yahoo!. "We believe that the leading portal companies are still one of the best source of relevant traffic for Bluefly.com as well as an economic way for Bluefly to grow its customer base quickly," Morris stated. "MSN is committed to working with the very best online merchants," said Deborah Levinger, Senior Business Manager, MSN Shopping. "Bluefly is certainly one of the leaders in the apparel category and we are thrilled to introduce our millions of users to the tremendous savings, convenience and high quality products that Bluefly offers," said Levinger. Bluefly, Inc. is a Nasdaq SmallCap public company. Headquartered in New York City, in the heart of the fashion district, Bluefly.com aims to be the most enjoyable way to shop for designer and name brand apparel and accessories at savings up to 75 percent off of retail prices. Its innovative MyCatalog feature is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products which are available for sale and match their interests. The online merchant offers a meaningful alternative for consumers looking for service and convenience in an outlet store environment. This press release may include statements that constitute "forward-looking" statements, usually containing the words "believe", "project", "expect", or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB. These risks and uncertainties include, but are not limited to the following: the competitive nature of the business and the potential for competitors with greater resources to enter such business; consumer acceptance of the Internet as a medium for purchasing apparel; recent losses and anticipated future losses; the startup nature of the Internet business; the capital intensive nature of such business (taking into account the need for advertising to promote such business); the Company's limited working capital and need for additional financing; risk of litigation for sale of unauthentic or damaged goods; the successful hiring and retaining of personnel; the dependence on third parties and certain relationships for certain services; the dependence on continued growth of online commerce; rapid technological change; year 2000 issues; online commerce security risks; governmental regulation and legal uncertainties; management of potential growth; and unexpected changes in fashion trends. CONTACT: Bluefly.com Margaret McCann, 212/944-8000 x229

To: Smitty who wrote (392)	6/10/1999 2:28:00 PM
From: JustMy2Cents	Respond to of 487

BLUEFLY.COM COVERS THE BASES AND HEADS FOR HOME; ONLINE RETAILER 6/9/99 8:17 Opens House and Home Division Business/Retail Editors NEW YORK--(BUSINESS WIRE)--June 9, 1999--Bluefly, Inc. (NASDAQ SmallCap: BFLY), a leading Internet retailer of designer fashions at outlet store prices (www.bluefly.com), launched a new division today in an effort to address the over $71 billion home accessories market. The new house and home division will join the company's apparel and accessories division, which currently sells men's, women's and kid's brand name apparel and accessories. Both divisions will be accessible on Bluefly's home page and throughout its Web site. "We've tested various house and home accessories since our September 1998 launch and found that there's a strong demand for name brand and designer home products at discounts of 25-75% off of retail price," said Ken Seiff, Chief Executive Officer. "Since traditional retailers have failed to provide an exciting venue for off-price house and home items, we are well positioned to be consumers' first stop for brand name home accessories at discounts," Seiff added. The house and home department currently has approximately 600 styles of product from over fifteen designers. Key products in the new department will include everything from towels, sheets, blankets and pillows to decorative accessories such as picture frames, crystal vases and terracotta chips and salsa sets. "The wide variety and assortment of product we've selected for the launch of this department is a reflection of the high caliber of products we intend to add as we aggressively build this division," said Nick Kaplan, General Merchandise Manager. "During our early tests, we have seen an enthusiastic response from our customers and think it is a natural extension for the fashion brand we are building," added Kaplan. Bluefly, Inc. is a NASDAQ SmallCap public company. Headquartered in New York City, in the heart of the fashion district, Bluefly.com aims to be the most enjoyable way to shop for designer and name brand apparel and home accessories at savings of 25 to 75 percent off of retail prices. Its innovative MyCatalog feature is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products, which are available for sale and match their interests. In its quest to build the most visited outlet store for apparel and home accessories on the Internet, the online merchant has established strategic alliances with seven of the twelve most visited Web Sites and portals including AOL, Excite, Go Network, Lycos, MSN, Netcenter, Tripod, Women.com and Yahoo!. In addition, the Company has established a co-branded site with the leading broadband portal, @Home Network. And, by offering a meaningful alternative for consumers looking for service and convenience in an outlet store environment, it has taken direct aim at the over $27 billion market for end of season and excess apparel and home accessories. This press release may include statements that constitute "forward-looking" statements, usually containing the words "believe", "project", "expect", or similar expressions, including statements relating to the Company's ability to launch its redesigned Web site within the time frame discussed above. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB. These risks and uncertainties include, but are not limited to the following: the competitive nature of the business and the potential for competitors with greater resources to enter such business; consumer acceptance of the Internet as a medium for purchasing apparel; recent losses and anticipated future losses; risk of litigation for sale of unauthentic or damaged goods and litigation risks related to sales in foreign countries; the startup nature of the Internet business; the capital intensive nature of such business (taking into account the need for advertising to promote such business); the Company's limited working capital and need for additional financing; risk of litigation for sale of unauthentic or damaged goods; the successful hiring and retaining of personnel; the dependence on third parties and certain relationships for certain services; the dependence on continued growth of online commerce; rapid technological change; year 2000 issues; online commerce security risks; governmental regulation and legal uncertainties; management of potential growth; and unexpected changes in fashion trends. Risks and uncertainties relating to the Company's ability to launch its redesigned Web site within the period discussed above include technological problems that may arise while converting to the Company's new Web site. --30--flb/ny* CONTACT: Bluefly Inc., New York Press: Margaret McCann, 212/944-8000 x229 or Investor Relations: Jon Freedman, 212/944-8000 x247