To: Brian K Crawford who wrote (6469 ) 4/19/1999 9:35:00 AM From: SDR-SI Respond to of 11417
Brian: While I cannot speak to the details of merchant percentages and the ultimate design of the merchant reimbursement procedures as programmed into the Spragues' concept of a maturing, ubiquitous Wave E-commerce presence, IMHO that the type of transaction that you have described (a normal, non-content, e-commerce buy/sell transaction) is clearly within the Wave E-commerce model. Further, since for many of these types of transactions it is expected that the funds for the buyer's purchase are already pre-credited to the buyer's Wave account, and since the account replenishments from Wave to the credit card companies or financial institutions would be batched, with in fewer, larger transactions, the turnaround processing cost of each transaction should theoretically be smaller, allowing Wave to establish rates that are at least competitive and likely advantageous when compared to single transaction merchant rates from card servicers. I would be very surprised to find out that Wave has not already designed the operational model, fleshed out its details and begun exploring the financial parameters of such operations. The already released outlines (and existing non-hardware operation) of the use of a Wave account clearly answer "YES" to your first two questions. It has been said various times that the two key words that guide the Wave business model, and to which the Sprague foresight have been directed are "universality" and "ubiquity" . It is my opinion that the management of content distribution and the distribution of e-commerce product in which an item or a service are not IT-transmitted, but physically delivered, are only two of a number of planned services for which the Wave system is intended. IMHO that as things begin to develop, and as it becomes appropriate for the company to further illustrate the universality of the system, we will see a whole range of WAVE applications for which an immediate financial transaction is not part of the process (warranty data access, confidential information access, educational testing, etc., etc.). I do not believe for one second that the Spragues and the Wave staff have not already defined and begun work on approaches to these and many other e-commerce operations. IMHO that their goal is to demonstrate and implement a system that can provide the control and accounting and authorization for a very wide range of commercial activities, virtually any e-commerce activity. Regarding "ubiquity", IMHO that their ultimate goal is to reach a situation in which the Wave system essentially disappears from view and becomes a "given" in every e-commerce field and transaction. Whether such can be reached remains to be seen; but to not believe that the company is already carefully addressing such issues grossly undersells the management's demonstrated capabilities and foresight. Above, of course, is just my opinion. Steve