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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Dragonfly who wrote (24132)	4/19/1999 11:59:00 AM
From: HerbVic	Read Replies (1) \| Respond to of 213177

>> The number one impediment to sales for Apple are the "advisors" at most computer stores, imnsho. << Truer words are seldom written. >> Apple should drop Best Buy (the worst of the worst) and go whole hog with Sams and Costco-- iMacs and accessories, and SOFTWARE. << I disagree here. Apple should build into its cost structure a modest SPIFF payment to sales people. These mass merchandisers do not always pay commission on sales. The low paid sales people seek out the SPIFF promos and then push those products to up their incomes. Right now, the Wintel world is awash in narrow margins and would not be able to respond in kind with any strength. A $25 SPIFF on iMacs and a $40 SPIFF on G3 Blues with monitor bundled would be well worth its effect on margin. It would generate volume sales at these retailers and increase the number of sales to potential Wintel buyers. HerbVic

To: Dragonfly who wrote (24132)	4/19/1999 12:16:00 PM
From: Steve Martin	Read Replies (1) \| Respond to of 213177

Apple should drop Best Buy (the worst of the worst) and go whole hog with Sams and Costco Problem solved :-) EDEN PRAIRIE, Minn. (AP) - Best Buy Co. Inc. has stopped selling the new iMac computer because Apple Computer required the retail chain to carry all five fruity colors. Carrying the iMac in blueberry, grape, lime, strawberry and tangerine - when it doesn't think its customers want all those colors - created inventory problems, Best Buy spokeswoman Joy Harris said. Best Buy doesn't want to stock inventory that might not sell, so the company stopped selling the egg-shaped machines while it tries to reach an agreement with Apple.

To: Dragonfly who wrote (24132)	4/19/1999 3:33:00 PM
From: Marc Newman	Respond to of 213177

I agree with your thoughts on Costco 100% but think it is against company policy to sell anything at list price, as they are a semi-wholesaler. Of course that goes against Apple policy, so we'll see. But you get such a crosssection of people going into Costco that it is a great place for a standout computer, the iMac. And every channel check I've seen shows the rev B's streaming out of those stores. Like, the store would have eight on a Saturday and zero by Sunday, that kind of thing. I think I'm going this week. Maybe I'll see what the current ASP is of a Wintel system there. Marc