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Non-Tech : Borders Group (BGP) -- Ignore unavailable to you. Want to Upgrade?

To: Zakrosian who wrote (290)	4/19/1999 11:17:00 AM
From: The Philosopher	Read Replies (1) \| Respond to of 411

>i>If more consumers make the same decision [to switch from Amazon to Borders on-line], will this be good or bad for Borders (long-term profitability, not short-term stock price)? That's the great question. There's this big rush to sell over the internet. Porn sites make money doing it, but few if any sites selling traditional merchandise do. The last report I saw was that BGP lost 12 - 14 cents per share from its net operations. Is this ever going to become profitable? Or is BGP chasing its tail down a rathole of increasing losses?