Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?

To: banker's lady who wrote (11272)	4/19/1999 9:24:00 AM
From: Roy F	Respond to of 41369

Hertz Joins America Online as Premier Car Rental Sponsor; Hertz Offers AOL Members Exclusive Upgrade April 19, 1999 09:05 AM PARK RIDGE, N.J., April 19 /PRNewswire/ -- The Hertz Corporation HRZ , the world's largest car rental company, signed a multi-million dollar agreement, making it a premier car rental sponsor on America Online AOL , the world's leading interactive service. To kick off the new sponsorship, Hertz has developed an exclusive car-class upgrade offer for AOL members. AOL members will be eligible to receive a one-car class upgrade when booking Hertz through America Online's Travel Channel. The one-car class upgrade is available on compact through full-size vehicles, with a maximum upgrade of a premium class vehicle. This promotion is available through June 30, 1999. Hertz' presence on America Online features banner advertising through America Online's Travel Channel, which highlights Hertz' traditional special offers, promotions and car rental deals. Hertz advertisements will be strategically placed throughout AOL's Travel Channel and allow AOL members to view current Hertz specials that can be booked using AOL keyword: Hertz. "Given America Online's tremendous reach with mass market consumers and the emergence of customers booking online for their travel needs, the partnering with America Online is not only a natural fit for Hertz, but an essential strategic move," said Hertz Staff Vice President, Marketing, Frank Camacho. "We believe that America Online provides an excellent forum for reaching those traveling customers that choose to plan their own trips and our presence on America Online allows us to reach over 16 million AOL members," continued Camacho. Hertz' website at Hertz.com offers a variety of features, including a fully interactive on-line reservations system with the ability to view car rental rates in US dollars, foreign currencies, or the new euro; the availability to view its online content in multiple languages; on-line enrollment for #1 Club Gold; #1 Club Gold member profile updates; an expanded fleet section and a listing of Hertz' worldwide locations and reservations numbers. Hertz operates a worldwide fleet of 550,000 vehicles from 6,100 locations in over 140 countries. SOURCE The Hertz Corporation