To: Kenneth M. Koff, CPCU who wrote (2750 ) 4/19/1999 10:50:00 AM From: Technologyguy Read Replies (1) | Respond to of 5843
This announcement is potentially huge long term. I'm surprised the market is not seeing it as such so far today. RealNetworks Teams With Leading Backbone, Broadband and Internet Service Providers to Launch First Distributed, Multi-Tier Internet Broadcast Architecture PR Newswire - April 19, 1999 09:19 Agreements with Sprint, AT&T, GTE, Teleglobe, Enron Communications, Concentric Network, EarthLink, IDT, MindSpring, SNET Internet and Verio enable Real Broadcast Network to Provide a Higher Quality Internet Broadcast Experience to Largest Audience on the Internet LAS VEGAS, National Association of Broadcasters Conference -- April 19 /PRNewswire/ -- In a strategic move to improve the Internet broadcast experience for both consumers and content providers, RealNetworks(TM) (Nasdaq: RNWK), the recognized leader in streaming media, today announced that its Real Broadcast Network (RBN) has deployed the first distributed, multi-tier Internet broadcast architecture based on RealSystem G2. Through RBN's distributed multi-tier network, millions of Internet users gain direct access to higher quality narrowband and broadband multimedia programming. (Photo: newscom.com ) "We're thrilled to be working with RBN to provide our customers with a higher quality Internet multimedia experience," said Erika Jolly, vice president of Product Development and Management, MindSpring Internet Services. "Given RealNetworks technical leadership and more than 85% share of the streaming media market, they were an obvious choice for us to team with in building a state-of-the-art Internet broadcast infrastructure." "We're extremely pleased with RBN's ability to deliver a great viewing experience to large audiences such as the 1.4 million people who saw the Internet's first live birth event last June and our subsequent medical Webcasts," said J. Tod Fetherling, president of AHN.COM, the Web site of America's Health Network. "We rely on RBN's service to provide consumers with a great viewing experience, so this enhanced Internet broadcast model gives us confidence that RBN can scale to reach our expanding audience over the long term." RBN is delivering significant improvements in capacity and service through strategic agreements with leading backbone providers such as Sprint, AT&T, GTE and Teleglobe, broadband providers such as Enron Communications, and leading ISP's such as Concentric Network, EarthLink, IDT, MindSpring, SNET Internet (a subsidiary of SBC Internet), and Verio. Combined, these agreements support and integrate RBN's multi-tier topology for improving Internet broadcasts by intelligently routing consumers to the nearest RBN broadcast hubs on either the Internet backbone or within ISP's. "Today's RBN announcement builds upon the critical mass of more than 57 million registered RealPlayer(R) users who view programming from more than 400,000 web pages on the Internet," said Len Jordan, senior vice president, Media Systems, RealNetworks, Inc. "This breakthrough architecture and set of world class partners instantly improves the quality of Internet-based programming and provides Internet broadcasters with a platform which scales to reach even larger audiences." RBN's Broadcast Architecture RBN's distributed, multi-tier architecture includes several key components: * RBN's Broadcast Operations Center, based in Seattle, Washington, manages the network of broadcast hubs co-located at backbone providers and ISP points-of-presence. * RealNetworks is utilizing co-location services from companies like Sprint, AT&T, GTE and Teleglobe to place broadcast hubs on the Internet backbone to expand RBN's capacity to deliver large-scale live and on- demand Internet broadcasts. * RBN has installed broadcast hubs on the Enron Intelligent Network, the Pure IP(TM) broadband network that delivers streaming rich media to the desktop at an average bitrate of 200Kbps -- ten times faster than what is currently available on the public Internet. * ISP partners, Concentric Network, EarthLink, IDT, MindSpring, SNET Internet, and Verio have implemented broadcast hubs that enable content providers to offer users one-stop access to rich programming directly from the ISPs' networks. About Real Broadcast Network Real Broadcast Network (RBN), RealNetworks' Internet broadcast service, has been delivering Internet broadcasts since 1996. RBN is specifically designed to maximize the quality, reliability and reach of Internet broadcasts. RBN provides turnkey broadcast solutions for content providers and corporations to deliver live and on-demand multimedia programming over the Internet. For more information about RBN or to join the RBN ISP Partner Program, please visit rbn.com .