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To: Rene Madsen who wrote (7260)	4/19/1999 11:08:00 AM
From: keta	Respond to of 19700

SalesLink Partners with Diversified Management Resources to Develop E-Commerce Solutions for Investment Community CHARLESTOWN, MASS. (April 19) BUSINESS WIRE -April 19, 1999-- SalesLink, a leader in fulfillment, turnkey, and e-business services for the financial services industry, and a majority-owned subsidiary of CMGI, Inc., today announced that it has formed a strategic alliance with Diversified Management Resources, Inc., to develop e-commerce solutions for the investment community. Diversified Management Resources, Inc. is a Boston-based marketing consulting and executive recruitment firm. Under the terms of the agreement, SalesLink and Diversified will develop a full range of e-commerce tools and resources designed to help mutual fund and variable annuity distributors integrate web technologies into their sales and marketing programs. Leveraging the services of several CMGI affiliate companies, in tandem with their own proprietary web-based applications, SalesLink has access to software technologies and systems resources that can help companies better target their marketing activities and better manage the cost of their communications with shareholders and advisors. "We chose to partner with Diversified Management Resources because the company's principals have had unique and successful careers in the financial services industry," said Raymond F. O'Brien, Senior Vice President of SalesLink. "They have the technical and industry-specific knowledge we require to deliver comprehensive e-commerce solutions to our primary market base." Charles O'Neill, Principal of Diversified Management Resources, noted that the alliance with SalesLink will allow his firm to offer both strategic advice and implementation assistance to clients seeking to take advantage of emerging e-commerce technologies. "Three or four years ago, investment firms were considered progressive if they had web sites, software tools and a shelf of product brochures. Today, marketers recognize the need to develop new, fully integrated marketing programs, taking advantage of the best features of printed and electronic information delivery. Increasing competition and rising distribution costs are also important factors; there is a limit to the amount of money companies can spend on traditional marketing methods. With SalesLink and CMGI we intend to offer financial companies practical ways to gain a better return on their marketing dollars." SalesLink is in the process of consolidating four subsidiary fulfillment and Internet businesses to create a comprehensive e-business organization. The new SalesLink will specialize in the development and implementation of Internet solutions designed to enhance outsourced fulfillment and logistics programs. Combining front-end e-commerce technologies with back-end turnkey and fulfillment expertise, SalesLink offers a complete web-to-warehouse-to-customer solution. About SalesLink SalesLink provides clients with a comprehensive, interactive e-business solution designed to integrate seamlessly with existing back-end systems and data resources. Integrated services include e-commerce catalog design, hosting and maintenance; secure online shopping and payment functionality; credit card processing; and a host of traditional fulfillment services. The net result is the world's most comprehensive integrated Web, turnkey and fulfillment solution business. Saleslink is a majority-owned subsidiary of CMGI, Inc. For more information visit SalesLink's Web site at www.saleslink.com or call (888) 231-2568. About Diversified Management Resources Founded in 1985, Diversified Management Resources offers a variety of services to leading investment firms. The company is well known as a premier retained executive search firm, with assignments completed in most functional areas of the mutual fund business including sales, marketing, corporate communications, operations, finance, and systems. The company's consulting services division conducts product line reviews, marketing and brand positioning, marketing communications and organizational development projects. For more information, call 617-988-2888.