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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: John Donahoe who wrote (51360)	4/19/1999 4:28:00 PM
From: Rob S.	Read Replies (1) \| Respond to of 164684

No, no, no!!! How many times to I have to repeat myself! The margins for Amazon and other on-line retailers will be much lower than traditional retailers. Putting it simply: Take traditional retail margin pressure and magnify it by the "power of the Internet". Amazon is a distributor of commodities. The Internet is the greatest enabler of comparison shopping the world has ever seen - by far. Amazon's brand name is worth something - maybe 1% in net profit. They may see net profit of 3% during the best of times with 0.5%-1.5% being the norm.