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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: DiViT who wrote (39958)	4/19/1999 1:24:00 PM
From: Maya	Read Replies (1) \| Respond to of 50808

NBC and Intel NBC, Intel team up on digital TV technology Chip maker hopes to spark sales of Intel components By Steve Gelsi, CBS MarketWatch Last Update: 12:41 PM ET Apr 19, 1999 NewsWatch LAS VEGAS, Nev. (CBS.MW) -- Intel Corporation and NBC said Monday they're teaming up to offer viewers more interactive features in upcoming digital TV broadcasts. The TV network, a division of General Electric (ge: news, msgs) and Intel (intc: news, msgs) told the National Association of Broadcasters that they're collaborating on the multi-year project as NBC readies its first enhanced digital TV (DTV) programming for the fall. Shares of Intel rose 1 1/16 to 58 5/16 on Monday. General Electric fell 1 1/8 to 110 1/8. NBC aims to air DTV on multiple digital platforms for personal computers, digital TVs, or digital set top boxes for cable TV subscribers. NBC's digital television will feature interactive content: electronic program guides, chat, greeting cards, live quizzes. It'll also offer movie trailers, video sneak-previews of NBC special event programming, and personalized sports scores on demand. The network plans an average of three hours a week of digital TV content for NBC's Saturday morning Teen NBC block and NBC sports programming, plus enhanced broadcasting each day during prime time. "Working with Intel, NBC is continuing to lead in the areas of digital television and enhanced data broadcasting," Tom Rogers, President of NBC Cable & Business Development said in a statement. "Our digital broadcast signal will not only provide viewers with the finest quality video, but now we are making it truly interactive. We are taking the next step in creating converged content for both the PC and the television." Intel said it's working with NBC to speed delivery of unique content, which in turn may spark sales of Intel-equipped DTV receivers. "In this game of chicken and egg, we want consumers to have both the enhanced digital content and the receivers on which to view it in 1999," said Ron Whittier, senior vice president of Intel's Content Group. Intel will license to NBC the software, tools and applications to create enhanced portions of the digital broadcast. cbs.marketwatch.com