RealNetworks is getting alot of press at NAB today.
Uniting Traditional Broadcast and Web Distribution
New Transcode Technology & Delivery of RealSystem G2 on Sun(TM)
Platform
Will Enable Broadcast and Broadband Quality Through Dial-Up
LAS VEGAS, April 19 /PRNewswire/ -- At NAB '99, Sun Microsystems,
Inc. (Nasdaq: SUNW), a leader in network computing products and
services, and RealNetworks, the recognized leader in media delivery for
the Internet, today announced a continuation of their strategic
alliance under which the companies will co-develop the industry's first
transcode capability for MPEG-2 files to RealAudio G2 and RealVideo G2.
For the first time, broadcasters will be able to use existing
traditional broadcast content for delivery over the Web. Key to this
technology is Sun's recently-announced Sun StorEdge(TM) Media Central
software, an open, plug-able software platform for digital media
management and audio/video distribution.
The continued alliance targets broadcast, cable, entertainment, and
satellite communication companies and content providers who deliver
audio and video content over the Web.
"Our goal is to help our digital media customers move to the network
age," said Janpieter Scheerder, president, Network Storage, Sun
Microsystems, Inc. "These jointly-developed technologies will enable
customers to leverage their existing digital assets in a variety of
formats and improve overall digital media management and operational
efficiency."
Building the First Bridge Between Broadcast and the Web
Currently, broadcasters have no way to access and repurpose files
that exist in disparate MPEG-2 and RealNetworks formats. The planned
transcode technology will allow broadcasters to take existing
high-resolution audio and video content used in their traditional
play-to-air environment, and seamlessly stream it over the Web in
multiple bit rates.
Empowering Customers with RealSystem(TM)G2 on Sun
Using their respective expertise in the digital media space, Sun
and RealNetworks will work to provide customers with a powerful,
scalable, and reliable Web streaming media solution.
"Sun is an ideal platform to deliver the speed and reliability
necessary for the demanding professional and Web broadcast environments,
" said Mark Bretl, vice president, Media System, RealNetworks, Inc.
"RealSystem G2 on Sun will provide a tightly integrated, optimized
streaming media solution with the ability to support high volumes of
users."
Sun StorEdge Media Central software takes advantage of Sun's highly
scalable, network-enabled line of Sun Enterprise servers and
high-performance Sun StoreEdge solutions. Combined with tools designed
by third parties, Sun StorEdge Media Central delivers a broad set of
flexible, customizable content management and audio/video distribution
solutions.
About RealNetworks
RealNetworks, Inc. (Nasdaq: RNWK), based in Seattle, WA, is the
recognized leader in the media delivery for the Internet. It develops
and markets software products and services designed to enable users of
personal computers and other consumer electronic devices to send and
receive audio, video and other multimedia services using the Web.
RealNetworks can be found on the World Wide Web at www.real.com.
About Sun Microsystems
Since its inception in 1982, a singular vision, "The Network Is
The Computer(TM)," has propelled Sun Microsystems, Inc. (Nasdaq: SUNW),
to its position as a leading provider of high quality hardware,
software and services for establishing enterprise-wide intranets and
expanding the power of the Internet. With more than $10.5 billion in
annual revenues, Sun can be found in more than 150 countries and on the
World Wide Web at sun.com.
Note: Sun, Sun Microsystems, the Sun Logo, Solaris, Sun
Enterprise, Sun StorEdge, HotJava, and The Network is the Computer are
trademarks or registered trademarks of Sun Microsystems, Inc. in the
United States and other countries. Netscape Navigator is a trademark or
registered trademark of Netscape Communications Corporation.
RealNetworks, RealAudio, RealVideo and RealSystem are trademarks or
registered trademarks of RealNetworks, Inc.
Press announcements and other information about Sun Microsystems are
available on the Internet via the World Wide Web using a tool such as
Netscape Navigator(TM) or Sun's HotJava(TM) browser. Type
sun.com at the URL prompt.
SOURCE Sun Microsystems, Inc.
-0- 04/19/99 /CONTACT: Andrea Fleming of
Sun Microsystems, Inc, 650-786-8075, or andrea.fleming@sun.com; or Kari
Day of RealNetworks, 206-674-2358, or karid@real.com/
/Web site: real.com /Web site: sun.com (SUNW
RNWK)
CO: Sun Microsystems, Inc.; RealNetworks ST: California, Nevada,
Washington IN: CPR MLM SU: PDT
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