INTERNET (esecurities.W) April 20, 1999 - "SOFTQUAD SOFTWARE* ANNOUNCES EASY COMMERCE GAMEPLAN; TOTAL E-COMMERCE SOLUTION MAKES CREATION OF SHOPPING SITES A SNAP"
Company Teams with Interland Inc., E-Commerce Exchange To Provide End-To-End Solution for Robust E-Commerce Web Sites
LOS ANGELES (April 14, 1999)– SoftQuad Software Inc., a leading provider of standards-based content publishing tools, today announced a strategic marketing partnership with Interland Inc. and E-commerce Exchange, a merchant credit card processing service, to provide a complete, one-stop online shopping solution.
"Just as a winning football team maps out a specific gameplan to score a touchdown, so SoftQuad Software has mapped out an integrated process to a winning e-commerce website," said Lorena Magee, Online Marketing Manager, SoftQuad Software. "Our EZ Commerce Solution provides everything developers and businesses need to create a fully commerce-enabled, dynamic website."
SoftQuad Software's ez-Commerce Gameplan provides an all-in-one commerce strategy for professional web developers to create and deploy powerful e-commerce web sites. Relationships with HoTMetaL Partners, such as Storefront Creation Tools - Web Hosting providers - Card Merchant Services, is a major enabler of SoftQuad's product integration and marketing strategy. The ez-Commerce Gameplan will be demonstrated at Spring Internet World, at the SoftQuad Software booth #2546.
"We recognize that establishing an e-commerce presence can be a complex task, with a great many moving parts, "said Jason Peoples, Vice President, Sales, Interland, Inc. "There's a crying need for an all-in-one e-commerce solution. With companies like SoftQuad Software and E-Commerce Exchange, we're committed to making this combined solution truly painless and, more than that, a revenue generator for users."
The SoftQuad ez-Commerce Gameplan illustrates an integrated solution consisting of HoTMetaL PRO 5.0 for web site creation and maintenance -- with third party shopping cart modules- such as CatalogBuilder- already integrated with E-Commerce Exchange, a secure hosting account with Interland, and a merchant credit card account and processing agent provided by E-Commerce Exchange. All components are accessible from the HM PRO's unique Resource Manager.
"Our coming together to create a total solution represents the next wave in e-commerce," said Tom Mathews, Vice President, Sales, E-Commerce Exchange. "Collectively, we're able to offer best-of-breed. Throughout the transaction, speed and efficiency are crucial -- which is why we establish new merchant accounts in a fraction of the time of most banks. In addition, our approval rate approaches 99 percent, a huge improvement on the 60-70 percent for banks. And we're committed to assisting traditionally hard-to-place businesses, from startups and home-based businesses, to high-risk ventures and firms with poor credit histories."
The three companies will demonstrate the ez-Commerce gameplan for the first time at Internet World in Los Angeles. SoftQuad Software will hold a raffle in its booth, #2546, to give away one complete Gameplan, each day of the show.
About SoftQuad Software Inc.
SoftQuad Software Inc. is a leading provider of multi-platform, standards-based content publishing tools. Based in Toronto, Canada, SoftQuad Software is a founding member and active participant in the World Wide Web Consortium, Organization for the Advancement of Structured Information Standards (OASIS) and the Internet Engineering Task Force.
SoftQuad HoTMetaL PRO and SoftQuad HoTMetaL are trademarks of SoftQuad Software Inc. All other trademarks are the property of their respective owners.
About Interland, Inc.
Interland provides a secure server plus access to HoTMetaL Application Server and the powerful Miva engine, so developers can create and deploy highly sophisticated and functional web sites with minimal effort. Network Computing recently lauded Interland for its service overall, ranking the company #1 in business focus, reliability, services, payment systems, and support.
About ECX
E-Commerce Exchange specializes in turnkey payment solutions for virtual storefronts on the World Wide Web. E-Commerce Exchange offers the easiest, most complete solution to securely accepting all major credit cards real-time online, as well as ACH (automated clearinghouse) checking.
For Further Information:
Contacts :
Ken Greenberg
Edge Communications,
(818) 591-1173
edgepress@mindspring.com
Roberto Drassinower
SoftQuad Software Inc.
(416) 544-9000
roberto@softquad.com
SOURCE: © April 14, 1999 Spring Internet World SoftQuad Software softquad.com
*NKC(IF) has a nineteen (19%) percent ownership interest in SoftQuad Software. |
