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To: taxman who wrote (119214)	4/20/1999 12:02:00 PM
From: edamo	Respond to of 176387

taxman.. bto = built to order... you prove out what we discuss...cml, parent corporation of nordic track, did same thing high rent mall locations, feeling that they could add incremental sales by "feel me, touch me, see me" tommy like rock opera concept....tried selling other items along with their brand..nothin really worked..most success was with adverts, info-merrcials word of mouth....real disaster... that is why "product center" in retailer bad marketing move..and mall location as in store square footage very expensive...small kiosk best if they desire to "be touched"...put em up next to "piercing pagoda"....i hope they stay their course....good luck, ed a.