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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: DAY TRADER who wrote (2300)	4/20/1999 11:41:00 AM
From: Frederick Langford	Respond to of 2489

WOW IPO Perfumania.com, Inc. Announces Proposed Initial Public Offering Business Wire - April 20, 1999 11:23 MIAMI--(BUSINESS WIRE)--April 20, 1999--Perfumania.com, Inc. (the "Company"), a wholly-owned subsidiary of Perfumania, Inc., (NASDAQ:PRFM), the nation's largest perfumery chain, today announced that it intends to make an initial public offering of its common stock. The Company intends to raise approximately $15-20 million and anticipates offering shares representing approximately 33% of the common stock to be outstanding following the offering. The Company intends to file a registration statement for the offering within the next 60 days and anticipates completing the offering as soon as practicable after the registration statement becomes effective. The net proceeds of the offering will be used for working capital and other general corporate purposes including but not limited to potential acquisitions and repayment of indebtedness. Perfumania.com, Inc. was incorporated in January, 1999 as a subsidiary of Perfumania, Inc. and is an online retailer of fragrances and fragrance related products. Note: A registration statement relating to the Common Stock has not yet been filed with the Securities and Exchange Commission and the offering of the Common Stock will be made only by means of a prospectus. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the Common Stock in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such states. This release is available on the KCSA Worldwide website at www.kcsa.com. CONTACT: Perfumania, Inc. Ilia Lekach 305/889-1520 or KCSA Joseph A. Mansi / Mark Schwartz 212/896-1205 / 212/896-1220 212/697-0910 (fax) Jmansi@kcsa.com / mschwartz@kcsa.com www.kcsa.com