To: BillyG who wrote (40002 ) 4/20/1999 7:09:00 PM From: John Rieman Respond to of 50808
Dooin(C-Cube customer) targets PCs for satellite...............asiansources.com Satellite receivers Korean vendor targets PC niche The next generation of satellite viewers may be seated at their PC, not the television. So hopes Dooin Electronics Co. Ltd. In September last year, the firm started shipping SkyVision, a PC board that delivers satellite TV to the desktop. Three additional versions of the board are scheduled for release in May, including one that supports Internet service. All require an MPEG-2 decoder or Dooin's own DVD Vision image decoder, and a satellite antenna with low-noise-block down-converter. The SkyVision is currently compatible only with Europe's DVB (digital video broadcasting) system, and is targeted primarily at the European market. The firm is considering a DSS version for the US market, general manager Park Jong-Ik said. Initial FOB price is $150 apiece, with the firm aiming for a price of less than $100 as output increases, Park said. The main chipsets are imported from Europe and the United States, and without volume-order discounts currently represent 50 percent of manufacturing costs. The functions of the first SkyVision are limited to changing channels, but future models will receive EPG and onscreen broadcast data, Park said. A prescheduling function will follow. "The information service is essential, because of the hundreds of channels that are available by satellite," he said. Adding the extra functions will have little effect on the FOB price, he added. With no established market, Dooin is taking a gamble with the product, but the firm is optimistic about its prospects. "The growth potential is good," Park said. "[The SkyVision] is inexpensive, and PC-based Internet users are increasing. And as the market is in its infancy, there is no real competition," he added.