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To: marginmike who wrote (27586)4/20/1999 12:22:00 PM
From: Caxton Rhodes  Read Replies (2) | Respond to of 152472
 
When you check your stocks, Schwab or who ever has paid AOL to be put on their site.

By the way, I hate AOL's cartoon site and am with msn myself. But nonetheless, AOL is the market leader.

Caxton



To: marginmike who wrote (27586)4/20/1999 12:37:00 PM
From: Jon Koplik  Respond to of 152472
 
Last I heard, each time a webpage with a banner ad on it is viewed, it triggers a payment of something between 1 cent and 2 cents from the advertiser to the website operator delivering the "page hit."

If you actually click on the banner ad, the website operator LOVES you. It triggers a much higher payment from the advertiser.

(And, some sites can tell the depth to which you "click through" into the advertiser's own site. The further you go, the more money the advertiser coughs up).

(Consider always clicking on banner ads of businesses you detest, if your time is valued as low as mine is).

(Anyone really up to date on this stuff, please add your insight).

Jon.