To: Jim Mulis who wrote (2377 ) 4/20/1999 9:40:00 PM From: Eqmx Read Replies (1) | Respond to of 13157
I like this part: <<<<<Still, TV Guide is covering all the bases. Although a digital set-top box, such as General Instrument's DCT-5000 gives a viewer using TV Guide Interactive the ability to jump back and forth between TV and the Internet, these boxes cost more. As set-tops are rarely available at retail, the choice of the box is up to the MSO. The DCT-5000, for example, will cost around $400 and some MSOs may feel that this may make the price of their services less competitive. Therefore, TV Guide has designed its system to work with less expensive boxes as well, such as GI's DCT-2000. This means that while subscribers may not have access to a full range of services, such as Internet access and streaming video preview clips on the IPG, they will still get basic interactivity and other features like E-mail. The price for both the set-top boxes and the monthly fees are expected to come down as alternate revenue streams like e-commerce take off. Some analysts predict that the moneymaking potential is so high that at some point the boxes may even be given away. It is clear that the battle for advertising and e-commerce dollars will continue to grow. As convergence continues to take place and the link between the television and the Internet becomes more common, new players like Microsoft's (nasdaq: MSFT) WebTV and America Online's (nasdaq: AOL) AOL TV are expected to get in on the action. But TV Guide has never been number two before and, with Malone and Murdoch behind it, it seems unlikely that it will be number two now. >>>>> ********************************************************************* I am a TCI customer in the Bay Area and I just received a very nice color glossy advertising offer to upgrade to a digital set top box with the TV Guide interactive capabilities. Tomorrow we open up!