To: BP Turk who wrote (700 ) 4/21/1999 1:25:00 PM From: B. A. Marlow Read Replies (1) | Respond to of 858
CBS MKTW: SportsLine USA bests estimate Online sports publisher cites strong traffic By Darren Chervitz, CBS MarketWatch Last Update: 5:11 PM ET Apr 20, 1999 Also: NewsWatch Internet Daily NEW YORK (CBS.MW) -- SportsLine USA on Tuesday said it posted better-than-expected first-quarter results, thanks in large part to strong traffic on the publisher's Web sites. The Ft. Lauderdale, Fla.-based company (SPLN: news, msgs) recorded a loss of 47 cents a share on sales of $11.1 million. The First Call analyst consensus estimate called for a 49-cent loss. But it's probably the top-line numbers that will please analysts who follow the company, which last quarter fell about $200,000 short of the Street's consensus sales estimate. The NCAA March Madness basketball tournament generated $3 million in sales alone for the company. "We continue to see strong growth in all the key metrics, from traffic to advertising to e-commerce," said SportsLine President and Chief Executive Michael Levy in a press release. Robert Martin, an Internet analyst at Friedman Billings & Ramsey, noticed some strong traffic trends earlier this year and upped the stock's rating to "buy" in the first week of April. SportsLine beat his top-line estimate by $1 million. "From looking at their international traffic and a number of other intiatives, we estimated traffic was running ahead of our expectations," said Martin, adding that second-quarter traffic "looks as strong or stronger" than the first quarter. Endurance athlete Rival ESPN (DIS: news, msgs) still gets the most Internet traffic, but SportsLine is gaining. According to a company press release, Media Metrix figures show that Sportsline's reach increased by 60 percent from February to March, while ESPN rose only 23 percent. Fox Sports' (FOX: news, msgs) reach rose 43 percent, while CNN/SI lost 5 percent. "ESPN still holds the pole position ... but Levy has stated his intention to be the No. 1 sports destination site on the Web. Our guess is he'll get there," Martin said. Shares closed up 3 5/8 to 43 5/8 ahead of the report. CBS (CBS: news, msgs), part owner of the publisher of this site, has a stake in SportsLine USA. Darren Chervitz is a reporter for CBS MarketWatch. cbs.marketwatch.com