Company Press Release
Iomega, BinaryLabs Announce Marketing Agreement
ROY, Utah--(BUSINESS WIRE)--April 21, 1999--Iomega Corporation (NYSE:IOM - news), a leader in the smart,
portable storage market, and BinaryLabs, Inc., a leading software developer of Internet-enhanced applications and
multimedia CD-ROMs, today announced they have entered into a promotional agreement for BinaryLabs' PeoplePost
software application and hosting service.
PeoplePost's unique, patent-pending interface makes it easy for family and friends to share digital images and
messages over the Internet.
Customers will receive a 30-day ''Free'' trial version of the PeoplePost application software on a specially labeled Clik!(TM) disk when they purchase a
Clik! disk 4-pack distributed in the U.S. from May 1, 1999 to October 1, 1999.
At any time during the trial, customers can purchase PeoplePost with an exclusive $25 (U.S.) discount off the MSRP of $49.95 (U.S.) and also receive the
first year of hosting services for free (a $19.95 U.S. value) if the purchase is initiated through the promotional Clik! disk.
BinaryLabs will honor the discount until December 31, 1999. See the Iomega Home Page (www.iomega.com) for the link to the Trial Version Web Page
and for more details.
PeoplePost allows users to create a community ''fridge door'' on the Internet. Users and their invited guests can post notes, photographs and multimedia
content to a password protected site, and engage in threaded discussions. Once a user has created a fridge door, they can invite anyone to join in on
the fun.
Using any popular Web browser, their guests can view and comment on the postings, add their own pictures and messages, have discussions, print
pictures and invite others to join the group.
''Iomega's relationship with BinaryLabs extends our digital imaging solutions which began with our Flash Reader option for Clik! drives,'' said Mike
Joseph, vice president global strategy, Iomega Corporation. ''This agreement demonstrates the value of digital imaging to the customer by providing an
easy and affordable way to share digital images, making digital photography more fun and enjoyable.''
Iomega also plans to feature the PeoplePost software system on its Web site, www.iomega.com, beginning May 1, 1999, as a downloadable software
product. Interested users can download the system directly from the site for a free 30-day trial, or purchase immediately for the MSRP of $49.95.
''PeoplePost is providing digital camera users with a compelling way to easily share images with friends and family which advances the use of digital
cameras and provides more enjoyment to the users of digital cameras,'' said Frank Jensen, chief executive officer, BinaryLabs, Inc. ''This will hopefully
make digital imaging more prolific and help it to move forward in its adoption curve.''
Iomega designed Clik!(TM) Mobile Drives to bring unlimited storage to handheld digital products through 40 megabyte Clik! disks. The Clik! drive is an
ideal storage companion for today's portable products, from digital cameras and handheld personal computers to portable devices.
Also, with the potential to connect to virtually any portable digital or desktop product, customers will be able to easily share information between products
and synchronize it back to a desktop computer.
Clik!(TM) disks are designed to store more than current mobile storage solutions and cost much less. At an estimated street price as low as $9.99 (U.S.)
each when purchased in a 10-pack, Clik! disks are designed to provide the most affordable, high-capacity storage option for multiple markets. Iomega
began shipping Clik! digital camera bundles in December 1998.
About BinaryLabs
Founded in 1993, BinaryLabs, Inc. develops and markets Internet-enhanced applications utilizing its proprietary multimedia bulletin board technology.
BinaryLabs has also produced multimedia software applications for some of the country's most respected companies including McGraw-Hill, GTE and
Qualcomm.
BinaryLabs' first release, Reelect JFK, received Macworld's Role Playing Game of the Year Award and NewMedia's INVISION Award for Creative
Excellence. BinaryLabs is a privately-held company with its headquarters in San Diego, California.
About Iomega
Iomega Corporation (NYSE:IOM - news) manufactures and markets the award-winning Zip®, Jaz® and Clik!(TM) drives and disks that help people
organize, manage, create, exchange and share their important information. Used in homes, businesses, government, education and by creative
professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions.
The Company can be reached at 1-800-MY-STUFF (800-697-8833), or on the Web at iomega.com.
Special note: Statements relating to Iomega's plans to offer a free trial version of BinaryLabs PeoplePost application software, the specifications of
PeoplePost's promotional offer and Iomega's plans to feature PeoplePost's application software at www.iomega.com are forward looking statements.
There are a number of important factors that could cause actual events to differ materially from those indicated by such forward looking statements.
These factors include, among others, the success of Iomega's relationship with BinaryLabs, market acceptance of, and demand for, Clik! drives and disks
and BinaryLabs PeoplePost application software, manufacturing issues encountered by BinaryLabs or Iomega, component availability and prices, product
costs, intellectual property rights and other factors and other risks described in Iomega's Annual Report to Stockholders for 1998, filed on March 26,
1999, on Form 10-K.
Note to Editors: Iomega, Zip, Jaz and stylized ''i'' logo are registered trademarks, and Clik! is a trademark, of Iomega Corporation. All other products and
brand names are the property of their respective owners.
Contact:
Iomega Corporation, Roy
Wendy Applonie, 801/332-3261
applonie@iomega.com
Tyler Thatcher, 801/332-4362 (Investors/Analysts)
thatcher@iomega.com
or
BinaryLabs, Inc., San Diego
Todd Savitt, 619/274 8520, ext. 38
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