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To: KeepItSimple who wrote (52016)	4/21/1999 12:24:00 PM
From: Impristine	Respond to of 164684

USAB just for fun, up 30 percent. 1.4 million share float, i own way to much of that one...LOL

To: KeepItSimple who wrote (52016)	4/21/1999 12:44:00 PM
From: Bill Harmond	Read Replies (1) \| Respond to of 164684

The wisest managements and investors realize that it will never be cheaper than now to snag loyal customers, and they are spending big upfront to do it. It's as simple as that. Any other discussion of profitability misses this central point. ''The operating losses are going to very similar to what we had in the first couple of quarters,'' ETrade President Kathy Levinson told Reuters in a telephone interview. ''As long as we're seeing our marketing (efforts) as successful as they have been, we're going to continue to spend to get market share now, because we think share is going to be more expensive later.'' biz.yahoo.com In spite of this accelerated spending, it is actually costing ETrade less to open each new account, and they have critical mass now of nearly 1,000,000 accounts. It's the same formula that established AOL.