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Technology Stocks : Net Perceptions, Inc. (NETP) -- Ignore unavailable to you. Want to Upgrade?

To: mact who wrote (25)	4/21/1999 5:29:00 PM
From: Keith J	Respond to of 2908

ETrade has NETP open now. KJ

To: mact who wrote (25)	4/21/1999 7:07:00 PM
From: OFW	Read Replies (1) \| Respond to of 2908

NEW YORK, April 20 (Reuters) - Net Perceptions, which provides software for personalized online marketing, is expected to receive a warm welcome when it goes public this week because it is one of the few players in a growing niche. The Minneapolis-based company offers software and technology that enables retailers to form personalized marketing that would, for example, give a user a batch of recommendations catered to them, rather than a group they are classified by. Net Perceptions plans to offer 3.65 million shares in an expected range of $10 to $12. The deal, which is being led by BancBoston Robertson Stephens, is slated to price Thursday. "The positives outweigh the negative. They are the only player that has significance leverage in the space providing personalization to e-commerce players," said Ken Cassar, an analyst at research firm Jupiter Communications. As for competitors, it has few, especially since it formed an alliance with Vignette Corp., which provides software that enables online customers to develop and manage online customer relationships. Microsoft Corp.'s FireFly was noted as a competitor in Net Perception's Securities and Exchange Commission filing, but analysts said that Microsoft had not made overtures to use FireFly's marketing solutions. Net Perceptions also has an impressive list of clients, including CDNow Inc. , and its potential clients include Amazon.com Inc. , according to Paul Bard, an analyst at Renaissance Capital Corp.'s IPO Fund. In a climate where there are more and more companies going public that have little operating revenue or solid business model, Net Perception has both. This will bode well for its reception, Bard said. The company posted a $4.8 million loss on revenues of $4.5 million in fiscal 1998