To: Ellen who wrote (26226 ) 4/21/1999 4:08:00 PM From: Tom Read Replies (1) | Respond to of 44908
Thanks, Ellen - good job!! How about this, also, in the e-Marketing section: eMARKETING - AUDIENCE DEVELOPMENT & RETENTION If you build it, will they come? On the web, an affirmative response is not guaranteed. Today big and small companies alike are embroiled in the battle to "drive traffic" to one's respective web site. A compelling, high performance web site alone will not demonstrate any return on investment (ROI). Simply put, you need customers. However, the cost of attracting and retaining each new customer comes at no small price. Many "dot com" companies today are sacrificing revenue and indeed profits in their high-priced marketing campaigns. Will this strategy justify itself in the end? tsig.com eMarketing is an innovative, proprietary, revenue positive, direct marketing program that will revolutionize the way companies acquire online customers. Your customers will actually pay you to visit your web site. And you will be able to collect and aggregate invaluable data on your customers for future data mining activities. tsig.com will share its existing install base with you so that you have an instantly targetted audience to market to. Contact us to see how tsig.com eMarketing can help with customer relationship marketing. And click here to see an example of how tsig.com eMarketing is helping today. ("Click" goes to Lifetime Learning P.R.) eMarketing Benefits: •Revenue Positive Marketing Campaigns •Personalized to Your Customers •Bridges "Analog" & "Digital" Worlds •Immediate and Measurable Results •Access to tsig.com's Existing Subscriber Base Ellen: (I couldn't figure out how to put the above in italics, oh well...) I thought the above was worth sharing, as it very aptly describes the advantages of the TSIG marketing model...