To: Diamond Jim who wrote (79635 ) 4/21/1999 11:52:00 PM From: Paul Engel Read Replies (3) | Respond to of 186894
Jim & Intel Investors - A Long Time Mac Developer - Avid - now focuses on WIntel NT machines. This will help the Intel-based Workstations move further into the high end Video Editing market segment. Not good news for Apple. Paul {===================}dailynews.yahoo.com Yahoo! News Technology Headlines Wednesday April 21 10:33 PM ET Avid cuts Mac, pans to NT By Wendy J. Mattson, ZDNet Avid Technology Inc. confirmed Wednesday that it will stop developing Mac versions of Avid Xpress and of Media Composer. The news comes just as the company announced plans to ship Version 8.0 of Media Composer 8.0 for the Mac in mid-May. "There will be no major release for Mac users of Avid Xpress or of Media Composer after Version 8.0 ships," Tom Corn, director of product marketing for Avid's Symphony software, told MacWEEK. Avid Xpress and Media Composer are video-editing tools currently offered in both Mac and Windows versions. "What Mac users won't see are some advanced features such as keyframeable color correction," Corn said. "We are moving toward NT with those [in Media Composer]." Corn said Mac users also "won't see large-scale development of online editing capabilities," which the company said the forthcoming Media Composer 9.0 will offer. "Mac users can expect to receive maintenance releases and phone support for Media Composer through Version 8.0," he said. Corn said Avid (Nasdaq:AVID - news) maintains "a broad commitment to the Mac platform" but decided to place more emphasis on NT. "Avid's strategy is not uniform; we don't develop versions of all products for all platforms," he said. Keeping Cinema and ProTools Avid will continue to develop Mac versions of Cinema and ProTools, Corn said. Cinema is an editing tool for home and small business users; Pro Tools 4.3.1, which will add support for blue-and-white G3 Macs, is scheduled to ship in the third quarter from Avid's Digidesign subsidiary. Media Composer, an editing product introduced in 1989, offers uncompressed images on Mac and Windows NT, as well as optional universal offline editing capabilities. Version 8.0 was announced this week at the National Association of Broadcasters show in Las Vegas. Tewksbury, Mass.-based Avid introduced several Mac-compatible products at the NAB show, including Unity, a new line of products for sharing various media types across platforms and network protocols. Avid's non-Mac products include Symphony, a nonlinear video-finishing system, and SoftImage|Media Illusion and SoftImage|Marquee and SoftImage|3D, tools for 3D and 2D animation and for creating, editing and finishing graphics. Despite its roots in Mac development, Avid in recent years has forged closer ties with Windows companies, including Microsoft Corp. (Nasdaq:MSFT - news) and Intel Corp. (Nasdaq:INTC - news). Avid in 1998 bought Softimage Inc., a Montreal-based developer of software for professionals who produce visual content, from Microsoft Corp., which then gained more than 9 percent of Avid shares. PC chip manufacturer Intel formed a strategic alliance with Avid in March 1997, which also helped to accelerate Windows development at the company. See Also: Top headlines on ZDNN Financial news and market view Killer downloads in AnchorDesk