To: BobKuz who wrote (885 ) 4/26/1999 8:56:00 AM From: .com Read Replies (1) | Respond to of 1006
Monday April 26, 8:12 am Eastern Time Company Press Release Advance Internet Joins Forces with Switchboard to Deliver Directory Services Across its Local Portal Network JERSEY CITY, N.J. and WESTBORO, Mass.--(BUSINESS WIRE)--April 26, 1999-- Internet Directory Leader Continues Aggressive Campaign to Help Local Merchants Maximize the Benefits of the Internet Advance Internet Inc., a subsidiary of Advance Publications Inc., owner of 26 newspapers as well as Conde Nast magazines, and Switchboard, Inc., the popular Internet subsidiary of Banyan Systems Incorporated (NASDAQ:BNYN - news), today announced plans to provide a suite of products and services to stimulate commerce in the local markets that make up the Advance portal network. Advance Internet's established sales channels will be engaged in selling Switchboard directory products to local merchants which deliver visibility on the Advance portal sites, the Switchboard site and the sites of Switchboard's many affiliated partners. Advance Internet will integrate customized versions of Switchboard's business and people searches into their nine local portal sites including New Jersey Online (www.nj.com); Michigan Live (www.mlive.com); Cleveland Live (www.cleveland.com); and Oregon Live (www.oregonlive.com). Business searches conducted in any of the Advance markets will highlight local merchants whose advertising buys include display ads in the Switchboard-powered business directory. ''As a leading network of local portals, our goal is to provide the most current, complete and useful information for our users and a valuable Internet presence for our advertisers,'' said Frederick J. Tuccillo, Group Publisher at Advance Internet. ''The Switchboard products and customized functionality are a very good compliment to the content and features of our sites.'' ''The addition of Advance Internet to our Local Merchant program provides another strong endorsement of the value the program brings to both our partners who are looking to extend their merchant relationships, and to the local merchants in their markets,'' stated Dean Polnerow president of Switchboard. ''It's alliances with companies like Advance that allow us to offer the guidance and services that local merchants need to realize success on the Internet.'' About Switchboard, Inc. Switchboard (www.switchboard.com) a premier Internet directory company focused on delivering innovative solutions which help small and mediums size businesses take advantage of the Internet and connect with consumers who are 'ready-to-buy'. More than 40 million times each month, Switchboard helps consumers find the information they need, whether it is the nearest restaurant, hotel, or automobile dealer, or a long lost friend. Switchboard is the 1998 winner of the Local Internet Service Award for best national directory service. Offering comprehensive information, unmatched speed and innovative features, Switchboard is the on-line directory selected by Alta Vista, Bell Atlantic, GeoCities and AskJeeves. Switchboard Incorporated is a majority held subsidiary of Banyan Systems, Inc. (NASDAQ:BNYN - news). Switchboard is a registered trademark of Switchboard Inc. About Advance Internet Advance Internet Inc. (www.advance.net) is a subsidiary of Advance Publications Inc., owner of 26 newspapers as well as Conde Nast magazines; CondeNet; Parade; and React. Advance Internet Inc. is, currently, responsible for the development and management of nine local Web sites that are created in alliance with newspapers owned and operated by Advance Publications Inc. The Web sites include New Jersey Online (www.nj.com); Michigan Live (www.mlive.com); Cleveland Live (www.cleveland.com); and Oregon Live (www.oregonlive.com). In addition, affiliates of Advance Internet Inc. produce Web sites Rain or Shine (www.rainorshine.com) and The Yuckiest Site on the Internet (www.yucky.com).