SW, big news out on ONHN, site visits growing rapidly, look for some movement in the stock.
(PR NEWSWIRE) OnHealth Reports Record Monthly Visits
OnHealth Reports Record Monthly Visits
OnHealth.com's Visits Increase 46% to 926,889 in March
SEATTLE, April 22 /PRNewswire/ -- OnHealth.com (Nasdaq: ONHN), the
indispensable Internet resource for consumers managing their families' health
and their own, ( onhealth.com ) today reported that total visits for
the month of March rose 46% to 926,889 compared to 635,656 visits in December,
according to Internet Profiles Corporation (I/PRO), an independent third-party
auditor of OnHealth's server logs.
The Company also reported that, according to I/PRO, the average length of
each visit in March rose 9% to 14:04 from 12:55 in December.
Commenting on the results, Robert Goodman, President and Chief Executive
Officer of OnHealth, stated, "The record number of visits to onhealth.com
during the month of March shows that OnHealth is delivering on our promise to
consumers by providing credible, critical, independent information that they
can use right away to be a better manager of their family's health. More than
150 Web sites drive traffic to onhealth.com through our numerous distribution
and content sharing relationships including: AOL's Digital City New York,
GO Network, GeoCities, WebTV, Yahoo! Chat, weather.com and Snap.com.
"Such a substantial increase in visits attracts advertisers and we are
thrilled to report that to date, OnHealth has secured current contracts from
approximately 40 advertisers. In addition to leading health-related
advertisers such as Procter & Gamble, Johnson & Johnson, Astra
Pharmaceuticals, SmithKline Beecham, Pfizer, Schering-Plough and Glaxo
Wellcome, our consumer-driven Web site has also attracted non-endemic
advertisers including GM Goodwrench, GM Pontiac, GM Buy Power, Buick La Sabre,
and Dr Scholl's."
Media Metrix, an Internet rating agency that samples approximately
25,000 of the estimated 61,588,000 U.S. Internet users, reports that
OnHealth's unique visitors in the month of March were 410,000, 47% of which
are accessing OnHealth from work.
Mr. Goodman continued, "We believe actual visits recorded in our server
logs, audited by a respected third party such as I/PRO, represent the most
accurate gauge of traffic to onhealth.com. In subsequent quarters, we will
continue to use I/PRO to audit our unique user data."
About OnHealth Network
Headquartered in Seattle, Wash., OnHealth Network Company is a trusted
online network of interactive health and wellness information and services.
The OnHealth Network attracted 926,889 visits in March 1999, an increase of
46% from December 1998, according to Internet Profile Corporation (I/PRO).
OnHealth Network's advertisers include Procter & Gamble, Johnson & Johnson,
Astra Pharmaceuticals, SmithKline Beecham, Pfizer, Schering-Plough and Glaxo
Wellcome. The consumer-driven Web site has also attracted non-endemic
advertisers including GM Goodwrench, GM Pontiac, GM Buy Power, Buick La Sabre,
and Dr Scholl's. More than 150 Web sites drive traffic to OnHealth.com
through its numerous distribution and content sharing relationships including:
AOL's Digital City New York, GO Network, WebTV, weather.com, GeoCities,
Snap.com and Yahoo! Chat. OnHealth has forged content partnerships with
Massachusetts Medical Society, publishers of the New England Journal of
Medicine, Cleveland Clinic, Scripps Clinic and Beth Israel Deaconess Hospital.
OnHealth Network empowers consumers to act as their own health advocates by
providing access to timely and relevant coverage of health issues, community
discussions, health experts, interactive tools and unique and smart search
-- all in a trusted and secure environment. OnHealth Network was a finalist
for the 1999 Codie Awards in the "Best Debut" category. As well, OnHealth.com
was a finalist for the 1998 International EMMA awards and a finalist for "Best
Health Site" in the 1998 Webby Awards.
About I/PRO
I/PRO is a leader in World Wide Web traffic verification, analysis and
research. The company analyzes and validates Web site activity, which enables
marketers to understand their online business and improve the effectiveness of
their site. I/PRO defines visits as a series of page requests by a visitor
without 30 consecutive minutes of inactivity. I/PRO's services include
Nielsen I/PRO I/AUDIT and Nielsen I/PRO NetLine. The company's customer list
consists of nearly 300 top Internet sites, including Chicago Tribune, Dell
Computer Corp., Excite, Infoseek, Netscape, NBC and USA TODAY Online. I/PRO
has established strategic alliances with leading providers of technology and
market research, including Nielsen Media Research, Engage, NetGravity, and
Solbright. More information is available at ipro.com.
About Media Metrix
Media Metrix, Inc., the leader in Internet audience measurement, provides
leading worldwide advertising agencies, new and traditional media companies,
e-commerce marketers, financial institutions and technology companies with
comprehensive coverage of all digital media (including more than 15,000 Web
sites and online properties). Media Metrix utilizes its patented methodology
to measure actual Internet and digital media audience usage behavior. Media
Metrix defines unique visitors as the sum of the number of users who visited a
Web site in a month counting each individual once, regardless of how many
times that individual visited the site. Media Metrix offers monthly, weekly,
and real-time data collection and reporting, and a sample of more than
40,000 people under measurement. For more information about Media Metrix,
please visit www.mediametrix.com.
Certain statements in this release, such as the Company's ability to
increase its user base, distribution partners and advertisers, are forward
looking statements that are subject to risks and uncertainties that could
cause actual results to differ materially from those projected. Potential
risks and uncertainties include such factors as acceptance of the Company's
products and services, the Company's ability to raise sufficient capital to
fully implement the planned advertising campaign, competition and other risks
described in the Company's filings with the Securities and Exchange
Commission, including the report on Form 10-K for the year ended
December 31, 1998.
For more information, contact Bobbi K. Hoff, CFA, Director of Investor
Relations of OnHealth, 206-652-0308, or bobbih@onhealth.com; or Joseph Jaffoni
of Jaffoni & Collins Incorporated, 212-835-8500, or onhn@jcir.com, for
OnHealth.com
SOURCE OnHealth.com Network Company
-0- 04/22/99
/CONTACT: Bobbi K. Hoff, CFA, Director of Investor Relations of OnHealth,
206-652-0308, or bobbih@onhealth.com; or Joseph Jaffoni of Jaffoni & Collins
Incorporated, 212-835-8500, or onhn@jcir.com, for OnHealth/
/Web site: ipro.com
/Web site: mediametrix.com
/Web site: onhealth.com
(ONHN)
CO: OnHealth Network Company; Media Metrix, Inc.; I/PRO
ST: Washington
IN: MLM HEA
SU:
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