NTOY/LCOS press release:
Thursday April 22, 7:58 am Eastern Time
Company Press Release
Netoy.com Expands Advertising Campaign with Lycos
LARGO, Fla.--(BUSINESS WIRE)--April 22, 1999--Netoy.com, Corp. (OTC BB:NTOY), a leading Internet retailer of toys
and collectibles, announced today that it has entered into an agreement with Lycos, Inc. (Nasdaq:LCOS - news), the most visited
hub on the Internet and the world's largest online community, for a three-month advertising campaign.
The campaign's focus will be on the niche market of consumers who are searching for hard-to-find toys such as Dragonball Z, Sailor Moon, and Erector Sets.
Netoy.com offers a comprehensive selection of these toys on its Web site, www.netoy.com.
''We got off to a solid start with our grand opening and the Furby giveaway,'' said Michael Cao, Netoy.com's CEO. ''There is a large market share to be gained
and our initial efforts have proven beneficial in providing us with significant exposure. Now we need to step up our marketing efforts in order to maintain that forward
momentum. Our advertising agreement with Lycos follows Netoy.com's goal of building brand awareness for Netoy.com and will ensure that our name will reach
one of the largest audiences of online consumers in existence today.''
The agreement with Lycos covers a valuable segment of the market that Netoy.com plans to cultivate into a strong base of loyal customers. Beginning May 1,
banners on Lycos.com will direct users to Netoy.com's Internet store when they search for keywords related to Dragonball Z, Sailor Moon, and Erector Sets.
Netoy.com's selection of these toys includes a large assortment of Dragonball Z and Sailor Moon poseable action figures not readily available elsewhere.
''This is a new approach for us,'' said Cedric Viquerat, VP of Marketing at Netoy.com. ''With the Lycos marketing plan, our advertising efforts will be focused on
three specific lines of toys. We chose this type of advertising campaign based on the extreme popularity of these particular toys. These three lines alone comprise
some of our best-selling toys. We believe that our targeted marketing in this area will give consumers a clear message that Netoy.com is the first and best place to go
to for these toys.''
The goal of Netoy.com's current marketing campaign is to introduce the Company to a national audience of online consumers.
About Netoy.com
Netoy.com Corp.'s mission is to become a leading online retailer of toys and collectibles, offering both recognized and emerging brands on its Web site. New
product listings, accompanied by vivid images and detailed information, are being added daily. The Company holds the distinction of being the first publicly-traded,
pure Internet toy retailer. Netoy.com's philosophy of offering superior customer service and quality merchandise permeates every aspect of the Company, from its
user-friendly Web site to its extensive selection of hard-to-find and specialty toys.
About Lycos, Inc.
Founded in 1995, Lycos, Inc. (Nasdaq:LCOS - news) is a leading Web media company and owner of the Lycos Network, the most visited hub on the Internet
reaching 51.8 percent of Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including
leading Web navigation resources, homepage building and other Web community services and a comprehensive shopping center. The Lycos Network is composed
of premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News, Webmonkey, Suck.com and MyTime.com. Lycos.com
(http://www.lycos.com), ''Your Personal Internet Guide,'' is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her
personal interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc. is a global Internet leader with a major presence throughout the U.S., Europe and
Asia.
On February 8, 1999, Lycos, Inc. entered into agreements with USA Networks, Inc. (USAi) and Ticketmaster Online-CitySearch, Inc. (TMCS). Under the
agreements, Lycos, TMCS and USAi's Home Shopping Network, Ticketmaster and Internet Shopping Network/First Auction will be combined to form a company
to be named USA/Lycos Interactive Networks, Inc. The formation of USA/Lycos is subject to the approval of the Lycos stockholders and customary regulatory
approvals.
(c)1999 Lycos, Inc. - Lycos® is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Lycos or
their respective owners. All rights reserved.
Included in this release are ''forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it
can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The Company's actual results could differ
materially from those anticipated in the forward-looking statements as a result of certain factors including sales levels, distribution and competition trends and other
market factors.
Jason |
