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To: David Rosenthal who wrote (6906)4/22/1999 7:28:00 PM
From: Michael Burry  Respond to of 78523
 
David,

Actually I like your idea better. Maybe convert some to Brentanos in good locations, and the others to kids books/edutainment centers.

Mike



To: David Rosenthal who wrote (6906)4/22/1999 11:56:00 PM
From: Bob Rudd  Respond to of 78523
 
David, The best-selling kids books are available at mass retialers and ToysRUs..as well as superstores that have become local destinations for recreational shoppers. Net based retailers offer deep discounts on more expensive selections and there are specialty teacher and edutainment outlets targeting the educational aspect. Then there's the library...i've seen parents in line with foot high stacks of books. Competing for kid's time and attention you have: TV, computers, video games, school. Kid's books is a subset of the overall book market, so your turning away a significant portion of the general mall audience that you're payin big bucks to court with the mall stores.
I suspect they've experimented with tweaking the mix and have probably got it about to optimal...the problem is the new influx of competition has cut the half life of this retail format in half.