To: Shaw who wrote (586 ) 4/22/1999 9:01:00 PM From: AriKirA Respond to of 1006
Angoss Software to embed access to Acxiom Data Network Angoss Software Corporation Shares issued 33,882,713 Apr 22 close Thu 22 Apr 99 News Release Mr. Eric Apps reports Angoss Software has entered into an agreement with Acxiom Corporation, a leading provider of data content and data management services. Under the agreement, Angoss will initially embed automated access to the Acxiom Data Network (ADN) into KnowledgExcelerator, its data mining solution for users of Microsoft Excel, and KnowledgeAccess, its data mining solution for users of Microsoft Access. Customers using KnowledgExcelerator and KnowledgeAccess will obtain, on a transaction basis, one button Internet access to the extensive data products of Acxiom provided through the Acxiom Data Network. KnowledgExcelerator and KnowledgeAccess enhancements for ADN are expected to be released commencing in the second quarter of 1999. ADN enhancements are also planned for KnowledgeSTUDIO, the industry leading data mining workbench from Angoss Software, and for KnowledgExplorer, the Internet data mining platform to be released by Angoss later in 1999. Under the terms of the agreement, Angoss will receive from Acxiom a royalty based on revenues generated by Angoss customers using this enhancement to access the ADN Network. Eric Apps, president of Angoss, noted that the planned integration will be of significant benefit to existing Angoss Global 2000 customer base. It will also enable a new audience of business users to use the combined solution for more effective direct marketing and customer relationship management initiatives. A key issue in the data mining process for many of the company's customers has been getting timely access to high quality data to enrich the value and depth of their analysis and business planning activities. Data warehouses and data marts are improving enterprise access to certain types of business and customer information for the largest companies. But the timeliness of access, and the inconsistent quality or absence of data elements, remain significant issues for many of them. Competitively priced data feeds from external marketing information providers like Acxiom can add real value. In addition, most smaller and mid-sized business enterprises are not likely to be implementing extensive data warehousing or data mart initiatives in the near term - if ever. The company believes the Acxiom Data Network integration will provide an innovative and attractive solution for its existing customers and for a broader audience of business users in smaller and mid-sized enterprises to respond to these issues. Many of the company's customers already do their data analysis in Microsoft Excel. It's also the preferred spreadsheet application for many others. The company's customers will now have the option to easily and seamlessly combine their internal data, from a variety of sources, with information obtained through the Acxiom Data Network. For the customers, data mining is all about obtaining competitive advantage by having timely access to all relevant data - and by having the ability to rapidly analyze, understand and visualize the key drivers of their business success. The ADN integration will enable the company's customers to spot and capitalize on trends early, focus on revenue growth opportunities, and identify areas in their businesses where costs can be reduced, losses can be minimized or productivity can be increased. KnowledgExcelerator and KnowledgeAccess, scheduled for commercial release in the second quarter of 1999, extend Angoss data mining technology directly to the Microsoft Excel and Access platforms, enabling a broader audience of business users to quickly and cost-effectively explore, analyze and visualize trends, patterns and relationships in their data that impact on competitive success factors. Use of Acxiom data sourced through KnowledgeExcelerator and KnowledgeAccess by Angoss customers will be subject to the terms and conditions contained in the ADN data use agreement which include both restrictions on usage and protection of privacy provisions. KnowledgeSTUDIO currently integrates seamlessly with SQL Server 7, Microsoft Corporation's industry leading database management and OLAP solution, for a complete, highly scalable, affordable database management, OLAP, and data mining decision support solution. KnowledgExcelerator and KnowledgeAccess will extend the interoperability of Angoss data mining solutions with the Microsoft Office and Back Office product lines. Integration with ADN for external data access further enhances and extends these competitive advantages. WARNING: The company relies on litigation protection for "forward-looking" statements. (c) Copyright 1999 Canjex Publishing Ltd. canada-stockwatch.com