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To: soup who wrote (24304)4/22/1999 11:30:00 PM
From: Dragonfly  Respond to of 213177
 

You're spot on. The power necessary to edit broadcast video is fixed and as the CPU starts surpassing that additional hardware is irrelevant, especially with all of hte midrange stuff going to FireWire anyway.

Avid will have to be a software company.

It seems to me, though, that Jobs has made surprisingly good and mature decisions the last year or two-- He's learned a lot at NeXT (rmember, next was profitable as soon as they switched to software only) and rather than being arrogant and killing MacOS he has taken a prudent and very profitable path to getting Apple into the 90s OS wise.

Dragonfly



To: soup who wrote (24304)4/22/1999 11:39:00 PM
From: Andrew Danielson  Respond to of 213177
 
<<This is absolutely not my area of expertise but, as I understand, rather than relying on the CPU's
processor, Avid was using additional hardware to facilitate the editing process. >>

I want to stress to everyone that Final Cut is NOT a replacement for an Avid workstation. The fact that Final Cut is software-rendered and not real-time negates any possibility of that (among other things).

Avid is high-end professional. Final Cut is low-end professional to high-end hobbyist.

The loss of Avid is not much of a negative when it comes to actual CPU sales. Someone mentioned that there are maybe 50,000 Media Composer workstations out there. Big deal. The defection does do some damage to Apple's reputation, however. Will Avid start a domino-effect, with Media 100, et al. also defecting?

Personally, I doubt that will happen. Media 100 just approved the Blue G3's for use with their product, and an article from MacCentral had some quote about Apple being very helpful toward Media 100 to work out the bugs between the Media 100 hardware and the Blue G3. Plus, other companies should see Avid's abandonment of the Mac as a market opportunity to exploit.

Andrew



To: soup who wrote (24304)4/23/1999 10:26:00 AM
From: HerbVic  Read Replies (2) | Respond to of 213177
 
Pure speculation on my part, but I think Apple is expecting Avid to do an about face when they see the hardware planned for the high end later this year.

I see Apple as punching up their consumer line first with products that compete with Wintel's most expensive. I include the G3 Blues in this category. Then, as the G4 is available, Apple will punch up their high end with some pretty sexy, but expensive, machines. In this arena they will probably bring back the six slot boards.

Like I say, pure speculation on my part.
HerbVic