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To: cc rogers who wrote (2281)5/26/1999 1:41:00 PM
From: Mel Spivak  Respond to of 2383
 
IF, the patent is upheld, this would be exciting news:

AT&T, music producers in audio deal
The goal: Transmit, sell recordings over the Internet

By Jeffry Bartash, CBS MarketWatch
Last Update: 12:32 PM ET May 26, 1999

NEW YORK (CBS.MW) -- AT&T and a group of entertainment giants said Wednesday they will develop a secure system to allow consumers to download and record music over the Web and play it back on computers or audio devices.

AT&T will team up with Matsushita Electric
Industrial (MC: news, msgs), Bertelsmann AG's
BMG Entertainment subsidiary and Seagram's
(VO: news, msgs) Universal Music Group to create
the new technology, dubbed Electronic Media
Distribution. See press release.

"We are on the verge of a whole new world where
consumer access to music will become virtually
instantaneous, said Doug Morris, chief executive of
the Universal Music Group.

Piracy protected

The entertainment companies hope to take advantage of the growing
demand for digital-quality music over the Web and to counter a
mushrooming level of piracy under which artists and music producers
stand to lose countless millions of dollars. Already, Web browsers can
use a technology called MP3 to record high-quality music over the Web,
thereby avoiding any fees.

"We are looking to provide the best possible online
experience for music fans and consumers, while
protecting the rights of our artists," said Kevin
Conroy, a top executive at BMG Entertainment.

For AT&T's (T: news, msgs) part, the
telecommunications provider would benefit by
supplying the high-speed broadband network over
which the music would travel. Since music takes up
much more "space" on a network than typical voice
traffic, it's best transmitted over high-speed Internet connections.

Music matters

"Creating a networked digital music industry is akin
to creating a new economy," said David Nagel,
chief technology officer of AT&T. "We need to
work together on the infrastructure -- the roads, the
airports, and the utilities -- so that the new
economy of digital music distribution can achieve
explosive growth by creating a much better
customer experience."

Under the agreement, the companies' technology
would also let consumers obtain access to graphics,
lyrics, video and Web links tailored for the music.
Users would be able to store the information on
computers or on newly developed devices geared
to handle music obtained via Web sources, such as
a digital video disc player.

Still, while the sale of music over the Web is
expected to be a huge industry, the technology is
still in its infancy and consumers aren't rushing to
download music online, especially amid a dearth of
high-speed connections to the home. It'll likely be
years before the companies derive substantial
benefits from their alliance.

Matsushita, a diverse manufacturer, makes stereo equipment under the
brand names Panasonic and Technics. BMG Entertainment is a big
producer of musical recordings under brand names that include Arista
and RCA. Universal puts out recordings under labels such as Decca, Def
Jam, Deutsche Grammophon, MCA, Motown, Philips, Polydor and Verve.